How often do you hear this: “Stop procrastinating, get back to Facebook!” I would venture to guess, never. Well, you may find it useful to engage with your network of peers, colleagues, friends and family on social media to aid with your daily work or social plans.

Working with social media has made me immune to the constant debate over the “Return on Investment” of devoting time and money to social networks. However, it has been proven time and time again that friends on Facebook, followers on Twitter, connections on LinkedIn, etc. are valuable.

In a recent post by Chris Brogan he shares a personal experience on his Facebook profile:

“People who ask what the ROI of using social media is will never understand the value (not the ROI) of things like Facebook and Twitter. I asked my gang of friends and colleagues and contacts and potential customers and clients (because in my world, they are all mixed together) a question on Facebook.”
– Chris Brogan

The status update was simple: “Heading to Berlin for Tuesday. Have never been to Germany. What should I know?”

The result was nothing short of shocking. Chris received a plethora of responses ranging from tidbits about the weather, restaurant recommendations and connections for him to meet while he is in town. The comments also ranged from a few words to a few pages of text.

Have you had success leveraging your social media network? Share your story below.