My name is Keith Petri. Welcome to my website. Thank you for taking the time to learn more about me, my insights, my work, and my passions.

Professional

I am the SVP, Business Development at eDealya, which is a technology startup based in Israeli looking to establish a foothold in the States. Its goal is to enable businesses to better understand their customers and instantly personalize a customer’s experience with their product.

Prior to my work with eDealya I founded a number of businesses focused on technology and market inefficiencies.

CNSLT.us educates businesses and organizations across verticals on how to best leverage data and new technology to increase revenues, build customer loyalty, minimize costs, and streamline processes. CNSLT.us retained and serviced 47 clients within the first 18 months – securing six-figure revenue within the first 12 months.

iGottaGuide connects you with locals who want to guide you around their city, giving you the authentic experience. While the best way to experience a new city is like a local, connecting with a local expert willing to share his insight and, more importantly his time, was not something easily accessible. As my first attempt at a scaleable technology startup, I made a number of mistakes and chose to publicly reflect to hold myself accountable, learn, and avoid repeating them in the future.

Background

I like to think of myself as an innovator. In middle school our class was given the task of selling boxes of candy to our peers, parents, and community members in order to lower the cost of our 8th grade trip. A box cost $20, but sold for $40 (100% markup). As a result, the net profit was split between the student’s individual cost for the trip and the school’s expenses. The trip cost roughly $300, but by the time our balances were due, the school owed me money – that means I sold over 1,200 candy bars.

Throughout high school I continued to approach my life’s challenges in a creative yet rational manner. While working for both For Him Magazine (FHM) and Glazer Design I was exposed to conventional advertising methods and client-customer relationships. Soon afterwards, I was exposed to, and eventually in charge of, a strong direct marketing strategy executed through weekly e-mail campaigns for Englewood Wine Merchants. I eventually implemented these various tools to build my own successful freelance design and photography business.

During my undergrad at Skidmore College I took time to better understand my underlying interest in marketing, explored new things, and traveled overseas. I truly began to understand how psychology, and more specifically Freud, Fromm, Horney and Becker’s theories, related to marketing and consumer behavior – understanding why people do what they do when they do it. I started to play ultimate frisbee after a childhood enjoying hockey and soccer. I lived in Galway, Ireland and took full advantage of the ease of travel around the EU.

Personal

My family and friends are very important to me. I enjoy an unhealthy amount of coffee and am always looking for new restaurants - I review them here. I live in New York City with my girlfriend and our puppy. I have always enjoyed art in the form of sketching, painting, and graffiti. My favorite artist is Keith Haring.

If you are located in or visiting NYC and want to talk business strategy, technology, or advertising, drink coffee, love food, play golf, or pretty much anything else, don’t hesitate to reach out.