25 Sep

When it Comes to Reach – Accuracy Counts

Published in Mobile Marketing Watch
Read on Screen6.io

It appears that Facebook has some imaginary friends. That is, according to industry analyst Brian Wieser of Pivotal Research Group, who recently called out Facebook for misleading the market on what its actual reach is. According to Faceb...

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18 Dec

Cross-Device is a Focus for Marketers in 2017

The following is an excerpt from CrossDevice.Press’s bimonthly newsletter. CrossDevice.Press is the aggregation of all news pertinent to cross device development and partnerships within AdTech. Newsletters will be delivered every other Monday morning — typically including the top headlines from t...

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28 Sep

Don’t Be Fooled, You Can Do Cross-Device Too…

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What a week!

AdWeek is in full swing in New York City and cross-device continues to be one of the hot topics. From the CIMM’s release of the Best Practices in Cross-Device and Cross-Channel Identity Measurement to Google’s announcement on its new omni-channel products the...

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09 Oct

Behind the Scenes of SELECT with Carlo Cisco

Carlo Cisco is the Founder & CEO of SELECT, a premium membership program for that provides exclusive savings and perks for the best in dining, travel, entertainment, shopping & more. Carlo is an active member of the Young Entrepreneurs Council and previously helped build Groupon Japan into one of...

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