Published in Mobile Marketing Watch
Read on Screen6.io
It appears that Facebook has some imaginary friends. That is, according to industry analyst Brian Wieser of Pivotal Research Group, who recently called out Facebook for misleading the market on what its actual reach is. According to Faceb...
Carlo Cisco is the Founder & CEO of SELECT, a premium membership program for that provides exclusive savings and perks for the best in dining, travel, entertainment, shopping & more. Carlo is an active member of the Young Entrepreneurs Council and previously helped build Groupon Japan into one of...
Mobile User Retention vs. Mobile Revenue per User
Mobile application developers and publishers currently optimize for Monthly Revenue per User (MRPU), which is a massive oversight. This mistake lies in the imperative to find a balance between user monetization and user retention.
Similar to...
Alex Berman, currently the Business Development Manager at Vimbly, originally contacted me via oHours in hopes of discussing how to best enter the New York tech scene. After networking his way into Vimbly, a new activity finding service, we reconnected to discuss sales tactics which resulted in t...
Seldom do businesses invest in understanding their cost of customer acquisition. It is an important metric to understand and monitor while developing new marketing initiatives, adjusting pricing models, and the like.
Customer Acquisition Cost (CAC) and its relation to Customer Lifetime Value (...
