20 Feb

Why Probabilistic Is the Key That Unlocks New Markets

Published on ExchangeWire
Read on Screen6.io

As the capabilities exist for marketers to target audiences one-to-one, there are certain roadblocks that limit the ability to grow these strategies worldwide. Writing exclusively for ExchangeWire, Keith Petri, CSO, Screen6, explains the importance...

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21 Mar

The Devils Version of Social Media

I was fortunate enough to attend Friday night’s New Jersey Devils game at the Prudential Center in Newark, NJ. Coincidentally, the New York Times published an article the following day praising the hockey team for their social media efforts. Being familiar with the majority of digital communicati...

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16 Mar

Facebook Comments | Tag Friends, Pages, Apps, Groups and Events

Facebook has made some interesting additions to their comments feature. Previously users could comment on their Friend’s posts and Pages updates to engage in a conversation and contribute their personal insights. However, only the original post could embed links and tag other Facebook users, Page...

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10 Mar

Foursquare 3.0 | Check-Ins Become More than an Ego Boost

“Why do you check-in?”
“Isn’t it creepy that people know where you are?”
“Haven’t you heard of Please Rob Me?”
“Put your phone away!”

We have all heard the various complaints from non-tech friends badgering us to justify our constant reliance of our mobile devices. And we have all s...

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