08 May

OTT Audience Measurement: It’s Going to Be Hard, but Worth It

While over-the-top media (OTT) has gained a larger piece of the media pie, measuring its engagement through connected devices and in households is deeply flawed. Keith Petri, CSO of Screen6, explores the importance of effective measurement for marketers to better understand their audiences.

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26 Apr

Addressability in OTT Is More Than Just Checking The Box

Recently, there have been a number of public discussions about the future of TV (both linear and VOD) and addressability and measurement in the OTT space. A key component of these discussions is that cross-device addressability within OTT is easy to do and essentially a solved issue and that what...

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05 Apr

“Real-Time” Doesn’t Mean What You Think It Means – But It Should

These days, ad tech firms are throwing around the phrase “real-time” the way that some supermarkets throw around the phrase “freshly baked.” It sounds nice, right? You think you know what that means. That loaf of bread might have been “freshly baked” at some point – but was it “freshly baked” a w...

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02 Apr

The Ever-Moving Target of Cross-Device Tracking

Nearly every advertiser today understands the importance of cross-device tracking as it relates to delivering informed, seamless marketing and customer experiences. However, very few understand just how complicated and challenging it is to tap into reliable cross-device data. The fact of the mat...

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