29 Mar

Data Freshness is at the Core of Cross-Device Accuracy

Published on Mobile Marketing Watch
Read on Screen6.io

At Screen6, we have long believed that the solutions in place for cross-device tracking require a fresh set of eyes. It is important that the entire industry that has become reliant on cross-device identification, from buyers to sellers t...

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22 Mar

The Match Game, Cookie Syncing Is So 1995

Published on MediaPost
Read on Screen6.io

Cookie syncing and audience matching is a process by which disparate pools of cookies are mapped to each other between two platforms such as a DSP and a SSP. Cookies, by nature, are domain-specific so the purpose of cookie syncing is to help platforms...

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