22 Mar

The Match Game, Cookie Syncing Is So 1995

Published on MediaPost
Read on Screen6.io

Cookie syncing and audience matching is a process by which disparate pools of cookies are mapped to each other between two platforms such as a DSP and a SSP. Cookies, by nature, are domain-specific so the purpose of cookie syncing is to help platforms...

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22 Feb

GDPR is Fast Approaching: Are You Ready?

Published on ExchangeWire
Read on Screen6.io

A new era of enhanced online privacy is around the bend. The General Data Protection Regulation (GDPR), an update to the 95 Privacy Directive, which is currently the law throughout the EU, will explicitly hold accountable any marketer that ‘utilise...

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20 Feb

Why Probabilistic Is the Key That Unlocks New Markets

Published on ExchangeWire
Read on Screen6.io

As the capabilities exist for marketers to target audiences one-to-one, there are certain roadblocks that limit the ability to grow these strategies worldwide. Writing exclusively for ExchangeWire, Keith Petri, CSO, Screen6, explains the importance...

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