Published on Mobile Marketing Watch
Read on Screen6.io
At Screen6, we have long believed that the solutions in place for cross-device tracking require a fresh set of eyes. It is important that the entire industry that has become reliant on cross-device identification, from buyers to sellers t...
Published on MediaPost
Read on Screen6.io
Cookie syncing and audience matching is a process by which disparate pools of cookies are mapped to each other between two platforms such as a DSP and a SSP. Cookies, by nature, are domain-specific so the purpose of cookie syncing is to help platforms...
Published on MediaPost
Read on Screen6.io
Data has unquestionably made digital marketing more accurate and personal to the user experience, but there is an important problem that exists across the data spectrum. Not all data is created equal and data distrust occurs when we begin to question ...
Published on MarTech Series
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Let’s try to agree on what is black and white…
There is a lot of noise in the industry about the selection of cross-device solutions. However, with all the conversation surrounding omni channel marketing, there is a significant gap in the unde...
Published on ExchangeWire
Read on Screen6.io
A new era of enhanced online privacy is around the bend. The General Data Protection Regulation (GDPR), an update to the 95 Privacy Directive, which is currently the law throughout the EU, will explicitly hold accountable any marketer that ‘utilise...
