Ask any chef: you cannot cook a successful meal without salt. Salt is versatile, powerful, and ubiquitous. Similarly, a marketer cannot build a successful social media campaign without Facebook. However, channeling all marketing dollars through Facebook is sure to leave a briny taste in your cust...
Everyone turns to LinkedIn for professional networking. Unfortunately their personal contacts – including close friends and family – are part of their Facebook networks. As I have stated previously, “In LinkedIn, you add a ‘connection’ or a ‘contact’ to your networking. In Facebook, you add a ‘fr...
I was fortunate enough to attend Friday night’s New Jersey Devils game at the Prudential Center in Newark, NJ. Coincidentally, the New York Times published an article the following day praising the hockey team for their social media efforts. Being familiar with the majority of digital communicati...
Facebook has made some interesting additions to their comments feature. Previously users could comment on their Friend’s posts and Pages updates to engage in a conversation and contribute their personal insights. However, only the original post could embed links and tag other Facebook users, Page...
It seems like ages ago when I began my college search. Even as early as my sophomore year at Tenafly High School my parents forced me to begin taking tours of campuses. Tagging along at my older brother’s heels (a Senior in High School at the time), I anxiously awaited seeing the pre-approved dor...
