Published in Mobile Marketing Watch
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It appears that Facebook has some imaginary friends. That is, according to industry analyst Brian Wieser of Pivotal Research Group, who recently called out Facebook for misleading the market on what its actual reach is. According to Faceb...
The following is an excerpt from CrossDevice.Press’s bimonthly newsletter. CrossDevice.Press is the aggregation of all news pertinent to cross device development and partnerships within AdTech. Newsletters will be delivered every other Monday morning — typically including the top headlines from t...
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What a week!
AdWeek is in full swing in New York City and cross-device continues to be one of the hot topics. From the CIMM’s release of the Best Practices in Cross-Device and Cross-Channel Identity Measurement to Google’s announcement on its new omni-channel products the...
