It’s 2014 and nearly everything is described as data-driven. From marketing to recruitment, all actives are quantified and leveraged in an algorithm to optimize a future, repetitive action. Data-centric strategies minimize waste and provide a competitive advantage.
Data Management Platforms (D...
Mobile advertising technology is continuously improving. The ever-changing landscape is a result of consistent improvements to hardware and software, fragmented components and multiple operating systems available in the market, updates to wireless infrastructure, shifts in industry regulation, an...
The dawning of a New Year brings a surfeit of “Predictions for 2014” posts. While there are numerous topics, I’m interested in discussing some that touch on the state of technology – specifically, how the driving force behind the internet (advertising) will change, and what that means for consume...
Most small businesses are faced with many of the same problems. Perhaps the most pernicious is the missing 25th hour in a day. The introduction of new technology and various platforms to market a service or product does not help the situation.
Restaurants are especially bombarded by new ways t...
Facebook has made some interesting additions to their comments feature. Previously users could comment on their Friend’s posts and Pages updates to engage in a conversation and contribute their personal insights. However, only the original post could embed links and tag other Facebook users, Page...
