22 Feb

GDPR is Fast Approaching: Are You Ready?

Published on ExchangeWire
Read on Screen6.io

A new era of enhanced online privacy is around the bend. The General Data Protection Regulation (GDPR), an update to the 95 Privacy Directive, which is currently the law throughout the EU, will explicitly hold accountable any marketer that ‘utilise...

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06 Feb

It’s Not Solved, and It’s Not Easy

Published in MarTech Series
Read on Screen6.io

In the last year, we’ve seen some high profile acquisitions in the cross-device space that have proven out the importance of cross-device identification, or at least that identity resolution companies are ripe for the picking. The rationale beh...

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28 Sep

Don’t Be Fooled, You Can Do Cross-Device Too…

Read on Screen6.io

What a week!

AdWeek is in full swing in New York City and cross-device continues to be one of the hot topics. From the CIMM’s release of the Best Practices in Cross-Device and Cross-Channel Identity Measurement to Google’s announcement on its new omni-channel products the...

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22 Feb

Vizibility | When I Google You, What Do I Find?

When James Alexander searched Google for his name in 2009 he found everything but information about him. This frustration was a result from his very common name, comprised of two first names. Only after utilizing Google’s advance search function and targeting his past work history along with othe...

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