IgnitionOne is a global leader in cloud-based digital marketing technology providing a world-class proprietary platform and expert services to improve digital marketing performance.
IgnitionOne’s integrated Digital Marketing Suite (DMS) empowers marketers to buy, manage and optimize digital media across Search, Display, Social and Mobile, understand client users through Data Management and Cross Channel Attribution, while helping to optimize conversions on a marketer’s website through Marketing Automation. At the core of the DMS is the proprietary User Engagement Score Algorithm which determines the value of a user in order to automate the delivery of the right message, at the right time, at the right cost, to a marketer’s users, on and off their website.
IgnitionOne currently scores over 300 million users monthly in 75 countries and powers more than $30 billion in revenue each year for leading brands, including General Motors, CenturyLink, Bridgestone, La Quinta and Fiat, as well as advertising agencies such as 360i, GroupM and iProspect.
IgnitionOne by the numbers:
- $30+ billion revenue driven for marketers annually
- $1.5+ billion online advertising under management
- 300+ million users scored in 55 countries each month
- 420+ employees in 17 global offices in 10 countries
- 150+ technologists
- 100+ TB of data, Process over 25K bid requests/ sec
- 1 centralized platform for managing online marketing
Press:
- US11373212B2: System and method for data enrichment for requests for advertising on mobile devices
- IgnitionOne Blog: The Art of Cross-Device Attribution in an Evolving Digital Space
- IgnitionOne Blog: Marketing Moments, Location and Mobile Marketing
- Mobile Marketer: Budweiser uncaps party-worthy Super Bowl recipes via sponsored social ads
- AdExchanger: No Data, No Demand: Elegy For iAd
- Mobile Marketer: Automakers rev up for mobile-driven features war
- Golden Bridge Award: AppAudience; Silver Winner; New Products and Services (100 – 499 Employees) – Cloud Computing Industry/SaaS
- Yahoo Finance: Why Apple allowing ad blockers is a big deal…
- CNBC: Why Apple allowing ad blockers is a big deal…
- Digital Marketing Suite Blog: iOS Ad Blocking: Where it is and Where it’s Going
- AdExchanger: Mobile DMPs Nudge Their Way Onto The Ad Tech Scene
- Application Developers Alliance: Qualitative Understanding of Users
- Campaign Live: Apple Watch springs forward
- VentureBeat: 18 clouds in 5 buckets: The 5 different kinds of marketing clouds
- Programmatic Advertising: Once upon a campaign: The power of story in today’s marketing
- MediaPost: IgnitionOne Focuses On Mobile, Finding Unattributed Conversions
- DevsBuild.it: Best Practices for Improving and Marketing your App
- LinkedIn: How We Learned to Stop Worrying and Love Programmatic Advertising
- Campaign Live: Apple takes iAd programmatic
- MarketWatch: comScore Launches Authorized Tagging Partners Program for vCE Mobile to Measure Campaign Performance in Mobile Campaigns
- Application Developers Alliance: How Do You Measure Customer Lifetime Value (LTV)?
- Application Developers Alliance: Guide to Measuring Customer Lifetime Value
- MediaPost: IgnitionOne Acquires Human Demand, Pulling In Mobile Expertise
- AdExchanger: IgnitionOne Acquires Human Demand To Fill Its Mobile-Shaped Hole
- Native Mobile: IgnitionOne Acquires Human Demand to Add Mobile Display, Cross-Device Tracking, Digital Suite