12 Aug

Everyone Has a Voice, Find Yours!

Blogging is a great tool for individuals of all generations to use. A blogger can chronicle his or her life, brand him or herself as an expert, or promote a product, service or cause.

Generation Y students are all involved in social media and regularly check the various networks they belong to...

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22 Jul

Perfectly Executed

Marketing agencies have been attempting to leverage the power of social media since the medium gained momentum beyond early adopters. Recently, there have been two campaigns that have caught my attention: Old Spice and Captain Morgan.

The advertising agency Wieden + Kennedy recently shocked th...

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26 Apr

The Next Viral Marketing Campaign is…

Andrew Eifler – Media Planner at Draftfcb
Friday April 23rd, 2010 at Skidmore College

Attending Skidmore College has allowed me to experience guest lecturers ranging from internationally renowned storyteller Ira Glass to driven self-starter and Skidmore alum Shep Murray of Vineyard Vines. O...

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