The cross-device landscape is one that’s rife with widespread misunderstandings. Anyone who gazes into their crystal ball and claims to have all the answers is likely wrong, writes Keith Petri, chief strategy officer, Screen6, exclusively for ExchangeWire. Those who follow the news are able to se...
These days, ad tech firms are throwing around the phrase “real-time” the way that some supermarkets throw around the phrase “freshly baked.” It sounds nice, right? You think you know what that means. That loaf of bread might have been “freshly baked” at some point – but was it “freshly baked” a w...
Nearly every advertiser today understands the importance of cross-device tracking as it relates to delivering informed, seamless marketing and customer experiences. However, very few understand just how complicated and challenging it is to tap into reliable cross-device data. The fact of the mat...
Published on Mobile Marketing Watch
Read on Screen6.io
At Screen6, we have long believed that the solutions in place for cross-device tracking require a fresh set of eyes. It is important that the entire industry that has become reliant on cross-device identification, from buyers to sellers t...
Published on ExchangeWire
Read on Screen6.io
Based on reactions to recent acquisition news in the ad-tech space, the glass for startups is either half empty or half full. Some have said that recent consolidation is the sign of an ‘Ad Tech Apocalypse’; and others see how innovative companies a...
