Generated by All in One SEO v4.9.3, this is an llms.txt file, used by LLMs to index the site.

# /kp

thoughts on adtech, identity, and everything in between.

## Sitemaps

- [XML Sitemap](https://keithpetri.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://keithpetri.com/?page_id=1953)
- [Undeployed Agents](https://keithpetri.com/2026/07/11/undeployed-agents/)
- [The Path Was Never the Point](https://keithpetri.com/2026/06/18/the-path-was-never-the-point/)
- [The Gap Between the Promise and Reality of CTV](https://keithpetri.com/2026/03/16/the-gap-between-the-promise-and-reality-of-ctv/)
- [Who Owns the Pipes Matters](https://keithpetri.com/2026/05/21/who-owns-the-pipes-matters/)
- [The Bid Stream Doesn't Need Better Curation](https://keithpetri.com/2026/04/26/the-bid-stream-doesnt-need-better-curation/)
- [Every Attention Metric Is a Proxy. Until Now.](https://keithpetri.com/2026/04/20/every-attention-metric-is-a-proxy-until-now/)
- [The Segment Is Not the Signal](https://keithpetri.com/2026/04/07/the-segment-is-not-the-signal/)
- [If Adtech Priced Google’s Fate in a Prediction Market](https://keithpetri.com/2026/03/29/if-ad-tech-priced-googles-fate-in-a-prediction-market/)
- [Identity Has a Language Problem](https://keithpetri.com/2026/03/05/identity-has-a-language-problem/)
- [Identity Is Not the Enemy of Modern Marketing](https://keithpetri.com/2026/02/04/identity-is-not-the-enemy-of-modern-marketing/) - Ads will still run without identity. Accountability won’t. A clear rebuttal to the idea that removing identity improves marketing, and why durable identity matters more than ever.
- [Trust is the New Differentiator in Identity](https://keithpetri.com/2026/01/23/trust-is-the-new-differentiator-in-identity/)
- [Automation Without the Black Box](https://keithpetri.com/2026/01/06/automation-without-the-black-box/)
- [Sushi, Sashimi and the State of Supply Quality](https://keithpetri.com/2025/12/12/sushi-sashimi-and-the-state-of-supply-quality/)
- [New Year, New Me, Social Brand](https://keithpetri.com/2010/02/10/new-year-new-me-social-brand/) - Well, we have all had our month long binge of adhering to various New Year's Resolutions, but I am just gaining momentum with mine. Over the past year I have immersed myself in the new world defined by the term Social Media. I am constantly reading e-marketers' blogs, following influential people on Twitter and even becoming a fan of organizations on Facebook. Only now am I beginning to feel comfortable enough to start using my own voice - and not 140 characters on Twitter to reiterate someone else's opinion - in this sector to hopefully offer some insight on current trends, events and news.
- [Networking, A College Graduate's Nightmare](https://keithpetri.com/2010/02/20/networking-a-college-graduates-nightmare/) - Current college seniors, myself included, are being given the difficult task of securing post-graduate employment during the largest economic downturn since the Great Depression. Family, friends, professors, the media and online groups recommend the utilization of networking to aid in the daunting task. However, even with our natural ability to build communities on Facebook and MySpace with our peers, reaching out to an unknown or lesser-known potential employer remains an intimidating endeavor.
- [Single or Unemployed?](https://keithpetri.com/2010/03/03/single_or_unemployed/) - The commonalities between dating and the search for employment have been referenced time and time again. This past week I attended an Etiquette Dinner arranged by Skidmore College. The Board of Alumni attended as experts in the field of the Dos & Don’ts of networking. While I enjoyed the conversation and truly appreciated the opportunity to make new connections, my real take away included an increased interest in the similarities among pursuing the beginning of an emotional relationship and the hopes of gainful employment. The following is an analysis detailing this fascinating relationship.
- [Liberal Arts Feeding the Right-Brain?](https://keithpetri.com/2010/03/25/liberal-arts-feeding-the-right-brain/) - Is a liberal arts education perceived as a positive or negative by a future employer? Being a near graduate at Skidmore College, a liberal arts institution in Saratoga Springs, NY, I would hope the former.
- [A Need to Educate Students on E-Safety](https://keithpetri.com/2010/04/16/a-need-to-educate-students-on-e-safety/) - The “Internet [has] transformed typical adolescent behavior – cliquish snubs, macho boasts, sexual flirtations, claims about drinking and drugs – into something not only public, but also permanent” stated a recent New York Times article Teaching About Web Includes Troublesome Parts by Stephanie Clifford. Educating the up-and-coming workforce, along with the Mellennials, on responsible uses of the Internet is essential. While some schools, companies and even countries attempt to ban the use of social media, the action results in unprepared students, unproductive employees and potentially unsound citizens. “Restricting access to information is fighting the force of a global movement towards greater participation” (Greg Ferenstein).
- [How do you spell entrepreneur? S-H-E-P](https://keithpetri.com/2010/04/21/how-do-you-spell-entrepreneur-s-h-e-p/) - The neck-tie industry was suffering in recent years due to the swift influx of hip, young and innovative businessmen taking over the corporate sphere, presenting themselves in mere turtlenecks and tailored jeans (Steve Jobs). However, little to Shep or Ian Murray’s knowledge, two brothers from Greenwich, CT, their newly introduced Vineyard Vines apparel company would reverse the trend.
- [The Next Viral Marketing Campaign is...](https://keithpetri.com/2010/04/26/the-next-viral-marketing-campaign-is/) - Attending Skidmore College has allowed me to experience guest lecturers ranging from internationally renowned storyteller Ira Glass to driven self-starter and Skidmore alum Shep Murray of Vineyard Vines. Over the past few months I have been in contact with Andrew Eifler (Skidmore Class of 2007), a Media Planner at Draftfcb in New York City. Andrew is especially passionate about his work and extremely dedicated to his alma mater, returning to campus on a consistent basis to present on various marketing topics. Recently, Andrew spoke about his own insights on Viral Marketing. To read more of Andrew’s opinions, visit his blog at AndrewEifler.com.
- [Check Point](https://keithpetri.com/2010/05/12/check-point/) - It’s official, my undergraduate career has come to an end. On Monday afternoon I walked out of my last final with an overwhelming sensation of confusion, anxiousness, and most importantly, excitement. I am entering the next phase of my life, and like many soon-to-be-graduates, I am still planning my future career path.
- [The Internet: A Web of Possibilities](https://keithpetri.com/2010/05/27/the-internet-a-web-of-possibilities/) - Disclosure: I am the Community Manager for GenJuice with the responsibility of promoting the upcoming #GenJuiceTour. Use the following coupon code to receive 30% off the normal ticket price: “KeithP”.
- [10 Job Search Tips](https://keithpetri.com/2010/06/02/10-job-search-tips/) - Since 75% of Human Resource departments are required under company policy to post job listings online, it might be a valuable place to begin one’s search.
- [RWW Real-Time Summit, eSafety and Personal Branding](https://keithpetri.com/2010/06/18/rww-real-time-summit-esafety-and-personal-branding/) - Last week I was fortunate enough to attend the ReadWriteWeb Real-Time Summit in New York City. The unconference was an amazing experience that exposed me to technology and an tremendous network of like-minded individuals. Nick Bicanic, founder of EchoEcho was just one of the many innovative attendees who I enjoyed speaking with. His product is a geo-location service that aims to answer the simple question: “Where are you?”
- [Comprehend and Recollect](https://keithpetri.com/2010/07/02/comprehend-and-recolect/) - There are links connecting content to a never-ending stream - a tail, if you would. I plan on shortening the tail and increasing comprehension and recollection.
- [Your Facebook Profile: Market Research for Businesses](https://keithpetri.com/2010/07/03/your-facebook-profile-market-research-for-businesses/) - Facebook is well known for allowing its community to engage with each other through simple wall posts, entertaining games and niche communities (Groups & Fan Pages). What users may be unaware of is the information made available to the third party programmers through Facebook Applications.
- [July 4th - A Family Event](https://keithpetri.com/2010/07/06/july-4th-a-family-event/) - Why do we feel the need to check-in and publish our every activity? Isn’t it enough to enjoy life’s experiences with the individuals at our side?
- [Summer Networking - Just Do It](https://keithpetri.com/2010/07/08/summer-networking-just-do-it/) - Personal Branding is a popular topic lately. While many share their insights on personal and corporate blogs, none have such a firm grasp as Dan Schawbel of Millenial Branding LLC. With summer in full swing, jobs and internships scarce, there has been no better time to invest in building your personal brand.
- [Facebook Photo Tagging](https://keithpetri.com/2010/07/13/facebook-photo-tagging/) - The social networking giant, Facebook, has been highlighted in the news recently for its lack of concern over privacy in regards to some of its latest improvements. One feature causing some discomfort is the enhancement of the photo tagging process.
- [Tablets, eTextbooks, Kno](https://keithpetri.com/2010/07/14/tablets-etextbooks-kno/) - Improvements in technology have led to innovative education tools. What does the future hold for students?
- [Weekly Wrap Up - 7.16.10](https://keithpetri.com/2010/07/16/weekly-wrap-up-7-16-10/) - I will be hosting a new series on my personal blog on every Friday. The post will highlight the concluding weeks activities highlighting any events through text, images and video. I hope you enjoy and encourage you to subscribe via RSS and/or Email.
- [Keith Petri is now "Single"](https://keithpetri.com/2010/07/19/keith-petri-is-now-single/) - Dating in the digital age has brought new challenges to singles everywhere.
- [eDating [Addition]](https://keithpetri.com/2010/07/22/edating-addition/) - This post acts as an update to a recent post on dating in the digital age: “Keith Petri is now ‘Single’”.
- [Perfectly Executed](https://keithpetri.com/2010/07/22/perfectly-executed/) - Marketing agencies have been attempting to leverage the power of social media since the medium gained momentum beyond early adopters. Recently, there have been two campaigns that have caught my attention: Old Spice and Captain Morgan.
- [Manage Your Network](https://keithpetri.com/2010/08/04/manage-your-network/) - Do you have a network? I hope so. And I hope that you stay in touch with everyone in your network. A new Gmail plugin, Rapportive, helps you do just that!
- [Weekly Wrap Up - 8.6.10](https://keithpetri.com/2010/08/06/weekly-wrap-up-8-6-10/) - Generation Y was raised with technology. Our parents brought us up on reward systems. If a child behaved, he or she was rewarded. If a child misbehaved, he or she was not. Previous generations were brought up with less technology, but with similar parenting techniques. Generation Y is now motivated to use geo-location social media tools that offer badges and discounts as rewards. Yet, older generations are not tempted to participate in these programs. They are content using reward systems that date back decades - credit card point systems, frequent flyer miles, etc.
- [SEO - A Beginners Guide to Search Engine Optimization](https://keithpetri.com/2010/08/10/seo-a-beginners-guide-to-search-engine-optimization/) - Search Engine Optimization is when a website owner attempts to make his/her site more attractive to the search results by using a variety of white hat (legal) or black hat (illegal) ways. SEO is part of Search Engine Marketing (SEM).
- [Summer Lovin - Happened So Fast](https://keithpetri.com/2010/08/11/summer-lovin-happened-so-fast/) - Whether you are a high school student working as a pizza delivery boy, a current college student finishing a summer placement, or a recent graduate coming to the conclusion of a summer training program, it is vital to part ways with your employer on good terms.
- [Everyone Has a Voice, Find Yours!](https://keithpetri.com/2010/08/12/everyone-has-a-voice-find-yours/) - Blogging is a great tool for individuals of all generations to use. A blogger can chronicle his or her life, brand him or herself as an expert, or promote a product, service or cause.
- [Charles Schwab MoneyWise – Money Mondays](https://keithpetri.com/2010/08/17/charles-schwab-moneywise-–-money-mondays/) - Are you packing for your first year at college? Just settling in at your new residence post-graduation? Everyone could use some help managing his or her money, and Charles Schwab is here to help.
- [Boomerang: A “Must Have” Gmail Extension](https://keithpetri.com/2010/08/23/boomerang-a-“must-have”-gmail-extension/) - With email remaining the primary mean of communication online, it can sometimes become overwhelming to address all of your new messages at one time. Boomerang allows users to control when you send and receive messages.
- [BranchOut – Meaningful Networking on Facebook](https://keithpetri.com/2010/08/25/branchout-meaningful-networking-on-facebook/) - A staggering 80% of jobs are secured through networking. However, popular professional networks such as LinkedIn have very little success on Facebook – the world’s largest social network. BranchOut is a brand new Facebook application that aims to connect individuals with their established network in a more professional setting.
- [Unigo: College Uncensored](https://keithpetri.com/2010/08/26/unigo-college-uncensored/) - It is officially that time of year again. As high school seniors begin to search for the college of their dreams, they are faced with the challenge of determining which of the thousands of learning institutions is right for them. Unigo provides its readers with unbiased opinions of colleges from actual college students. Unigo is a channel for a university’s students to tell you what the admissions office won’t!
- [I’m Judging You by Your Email Address](https://keithpetri.com/2010/08/31/im-judging-you-by-your-email-address/) - One area of personal branding that is often overlooked is an individual’s email address. Whether emailing a college admissions officer, potential employer, business contact or family member, their first impression is your email address. So, make it a good one…
- [Social Media Policy](https://keithpetri.com/2010/09/07/social-media-policy/) - The rise in popularity of social media tools has created a need for institutions to address the use of the Internet by their employees. However, the creation of such policies can be difficult and overwhelming.
- [Causing a Scene](https://keithpetri.com/2010/09/08/causing-a-scene/) - Improv Everywhere is a comedy group focused on causing scenes of chaos and joy in public places. While they are well known for their stunts, the group has also written a book outlining 20 of their most successful “missions”.
- [Google’s Permanent Record](https://keithpetri.com/2010/09/09/google’s-permanent-record/) - There are always three sides to every story: theirs, yours and the truth. In this case we have Internet users, Internet companies and the middle ground. As a society, we have to find a solution that enables websites to customize our experiences without compromising our privacy. The Consumer Watchdog group have proposed their solution.
- [Facebook Places](https://keithpetri.com/2010/09/15/facebook-places/) - Facebook recently announced their first foray into geo-location services: Facebook Places. The feature allows users to announce their current location with their Friends to bring a real life social experience to their extended, online network.
- [Blogging Without Followers](https://keithpetri.com/2010/09/16/blogging-without-followers/) - Whether your blog has 20,000 unique visitors/month or just a few close friends and family members, it is an invaluable hobby for you to continue. Blogging is a practice that enables participants to become better writers, storytellers and readers.
- [Weekly Wrap Up – 9.17.10](https://keithpetri.com/2010/09/17/weekly-wrap-up-9-17-10/) - I personally believe that social media can play an important role in education. In addition to improvements in hardware manufacturing, like the soon to be released Kno tablet, many institutions are beginning to adopt new technology to increase classroom participation and encourage conversation.
- [Your Life is in Your Hands](https://keithpetri.com/2010/09/22/your-life-is-in-your-hands/) - Holstee is dedicated to design with a conscience. To deliver on this, we hold every design accountable for the impact it has for on all people, our planet and the product's quality. 10% of all Holstee revenue is used to empower entrepreneurs in the developing world through micro lending.
- [FUNemployment](https://keithpetri.com/2010/10/04/funemployment/) - Our economy is currently recovering from one of the worst economic recessions of all time. While the unemployment rate has skyrocketed to nearly 10%, some out-of-work citizens are finding it better to enjoy their free time, then stress over the difficulties of finding a new job.
- [Should Your University be On-The-Map?](https://keithpetri.com/2010/10/07/should-your-university-be-on-the-map/) - Universities attempt to engage prospective students and parents, current students and alums in hopes of launching, developing and managing effective communities. In recent years, society has become digital; existing more and more in an online realm. However, with the sudden growth of Location-Based Services (LBS), technology has begun to merge reality with online activity.
- [Thinking Clockwise Results in Innovation](https://keithpetri.com/2010/10/14/thinking-clockwise-results-in-innovation/) - Dennis Stauffer provides personal insight into the mindset of innovative leaders in his exceptionally written book, “Thinking Clockwise: A Field Guide for the Innovative Thinker.”
- [Entrepreneur, Publisher, Marketer : Ken Freirich ‘90](https://keithpetri.com/2010/10/19/entrepreneur-publisher-marketer-ken-freirich-‘90/) - Ken Freirich graduated from Skidmore College in 1990 after successfully launching the Saratoga Entertainment and Business Guide. While the book of coupons was a great success, it was only his first of many entrepreneurial ventures.
- [Does Your Child have an Online Reputation?](https://keithpetri.com/2010/10/21/does-your-child-have-an-online-reputation/) - Many parents of young adults and teenagers often worry about their child’s online presence. However, it is becoming more apparent that all parents, and expecting mothers, should be concerned about their child’s image on the Internet.
- [eTacts: Build Your Network, We’ll Manage It for You](https://keithpetri.com/2010/10/27/etacts-build-your-network-we’ll-manage-it-for-you/) - Social networking sites introduce us to new contacts each and everyday; expanding our network, online reach and unfortunately, making it increasingly difficult to manage our interactions. Enter: eTacts.
- [Weekly Wrap Up - 10.29.10](https://keithpetri.com/2010/10/29/weekly-wrap-up-10-29-10/) - I consider myself to be an artist. However, while growing up I have become more and more distant from my original aspirations to create paintings and cartoons as my occupation. While I still use my graphic design skills for my marketing efforts and creating user-friendly websites, I am not creating art in a similar fashion as compared to my childhood.
- [Foursquare Mayorships: Raising the Stakes](https://keithpetri.com/2010/11/01/foursquare-mayorships-raising-the-stakes/) - Foursquare, a geo-location based social application for smartphones, has become increasingly popular. With more users checking in to popular places, it is becoming difficult to secure mayorship at your favorite locations.
- [Startup Fever | College Student Epidemic](https://keithpetri.com/2010/11/04/startup-fever-college-student-epidemic/) - The crippled economy and high unemployment rate coupled with the plethora of inspirational stories of young entrepreneurs’ successful ventures has resulted in an ever-increasing number of college students starting their own businesses; many while still enrolled in classes!
- [Weekly Wrap Up – 11.5.10](https://keithpetri.com/2010/11/05/weekly-wrap-up-–-11-5-10/) - Two young wine enthusiasts, Daniel and Nick, who established a wine club called Urban Vine, hosted the educational class. As Daniel later told me, he “want[s] to do for the wine and food lifestyle what Lupe Fiasco did for the combination of skateboarding and hip-hop: create a whole new element.”
- [Weekly Wrap Up - 12.10.10](https://keithpetri.com/2010/12/11/weekly-wrap-up-12-10-10/) - While it took me nearly 5 years of participating in online communities to realize the importance of maintaining a professional image, it has taken Paul Kim and Billy Rose, two Northern Highlands Regional Highschool students, far less. Kim and Rose are seniors preparing to apply for college and begin the transition into higher education. The daunting admissions process led them to discover the importance of privacy in our increasingly transparent society.
- [Build a Following | Give Out Video Cameras](https://keithpetri.com/2011/01/20/build-a-following-give-out-video-cameras/) - Recently, BrightLocal conducted an online poll and concluded from the results that a staggering 69% of people trust online customer reviews as much as personal recommendations. The percent of people who fall into this category rises to 79% among 16-34 year olds. So, why aren’t more companies enticing their clients and fans to promote their product and/or service for them? Two organizations are: Disney and Nutrisystem.
- [Lake Placid | A Destination for Skiers](https://keithpetri.com/2011/01/21/lake-placid-a-destination-for-skiers/) - There was Web 1.0 and now Web 2.0. While some people debate as to the exact definition of each, I see it as an advancement of how people use the Internet and communicate across various channels (i.e. email, Twitter, Facebook, and more generally, the real-time web). However, I propose that businesses begin to see the transformation as an opportunity to engage in Customer Service 2.0.
- [Entrepreneurship | It’s Everywhere! No, Seriously.](https://keithpetri.com/2011/01/27/entrepreneurship-its-everywhere-no-seriously/) - Which came first: Generation Y’s interest in become entrepreneurs or these organizations that encourage young people to become entrepreneurs? Regardless, the low barriers to entry that recent technological improvements have created a market for self-starters and the Internet provides resources for any go-getter to take advantage of.
- [Participation, Aggregation and Criticism in the Digital Age](https://keithpetri.com/2011/02/15/participation-aggregation-and-criticism-in-the-digital-age/) - One of the first panels I scheduled was held on day #1: Participation, Aggregation and Criticism in the Digital Age. Presented at the JWT building in midtown Manhattan and hosted by Deep Focus, the panel was made up of the best and brightest in the world of consumer engagement.
- [Rally to Restore Sanity and/or Fear Case Study](https://keithpetri.com/2011/02/16/rally-to-restore-sanity-andor-fear-case-study/) - On the evening of September 16th, 2010, The Daily Show host, John Stewart, announced that there was to be a rally in Washington D.C. No one, not even the shows producers had known of Stewart’s plan. When Stephen Colbert, host of The Colbert Report, jumped on the bandwagon, Comedy Central’s producers knew they had to take action. A mere 6 weeks till a live event meant they had their work cut out for them.
- [Creative Storytelling in the Digital Age: A Roundtable Debate with the Ad Industries](https://keithpetri.com/2011/02/17/creative-storytelling-in-the-digital-age-a-roundtable-debate-with-the-ad-industries/) - A week ago today I attended a lecture hosted by YouTube at JWT in New York City for Social Media Week. The lecture, titled “Creative Storytelling in the Digital Age,” intrigued me due to my recent launch of KEP.tv: a video blog (a.k.a online television channel) where I plan to broadcast personal insights into various industries via video. The panel was stacked with some of the most experienced creatives in the field.
- [Almost Good Enough to Eat: Food Communities and Social Media](https://keithpetri.com/2011/02/18/almost-good-enough-to-eat/) - I personally believe that food is meant to bring people together. The act of eating food is very communal; I enjoy my food with a side of social interaction! However, it is hard to share that experience with my online network. They cannot taste the breakfast I am enjoying right now (egg-white omelet with onions, peppers and broccoli - in case you were wondering). So, why not encourage bringing the conversation offline?
- [Digital Communication is Flawed](https://keithpetri.com/2011/02/23/digital-communication-is-flawed/) - Startup ventures require a lot of communication. I find it ironic that the more advancements in technology the more miscommunications occur. Innovation in regards to social networking has allowed for instant communication across multiple channels. As we have all experienced, more is not necessarily better.
- [Foursquare 3.0 | Check-Ins Become More than an Ego Boost](https://keithpetri.com/2011/03/10/foursquare-3-0-check-ins-become-more-than-an-ego-boost/) - Remember Foursquare Tips? They allowed for patrons of a business to leave recommendations for future customers. Now, Foursquare users are still allowed to leave feedback, but Foursquare’s database will be offering individual recommendations based on their past check-ins, their friends check-in habits and much more. While the exact formula is not public, Crowley hinted that factors even include what places your friends have been which you have not as well as the current time of day and day of the week!
- [Key Ring Rewards Card](https://keithpetri.com/2011/03/14/key-ring-rewards-card/) - Do you have a cluttered wallet? Do you find it annoying to carry around all those rewards cards? Well, Mobestream Media has created an application that solves one of your everyday hassles. Key Ring is a mobile application that enables users to store their existing loyalty cards on their smartphone, join new programs and instantly receive offers and coupons.
- [Facebook Comments | Tag Friends, Pages, Apps, Groups and Events](https://keithpetri.com/2011/03/16/facebook-comments-tag-friends-pages-apps-groups-and-events/) - Starting during the third-quarter of 2009, Facebook users were able to mention Friends and other Facebook Pages in their status updates and posts by simply typing the “@” symbol followed by the entities official Facebook name/title. Now, simply typing the “@” symbol initiates the tag drop-down menu in posts and comments.
- [Social Media Isn’t Foreplay](https://keithpetri.com/2011/03/17/social-media-isnt-foreplay/) - Interestingly enough, Nate Freeman, a journalist for The New York Observer, concludes that modern communication tools and social networks are not facilitating sexual, or even physical relationships. Instead of utilizing these tools as means to connect offline, Generation Y is simply socializing in the real-world to build their online ego.
- [The Devils Version of Social Media](https://keithpetri.com/2011/03/21/the-devils-version-of-social-media/) - I was fortunate enough to attend Friday night’s New Jersey Devils game at the Prudential Center in Newark, NJ. Coincidentally, the New York Times published an article the following day praising the hockey team for their social media efforts. Being familiar with the majority of digital communication tools and having just experienced a game first hand, I believed quite the contrary.
- [The Social Media Generation Gap](https://keithpetri.com/2011/04/07/the-social-media-generation-gap/) - Every generation is known for their accomplishments. Each generation is associated with a historical event. All generations are defined by their lasting legacy. Generation Y is becoming known for its technological advances in social communications.
- [How to Create a Professional Online Identity | Facebook](https://keithpetri.com/2011/04/28/how-to-create-a-professional-online-identity-facebook/) - Everyone turns to LinkedIn for professional networking. Unfortunately their personal contacts – including close friends and family – are part of their Facebook networks. As I have stated previously, “In LinkedIn, you add a ‘connection’ or a ‘contact’ to your networking. In Facebook, you add a ‘friend.’ That says a lot about the difference.
- [21st Century Restaurant | Online Reputation Management](https://keithpetri.com/2011/11/11/21st-century-restaurant-online-reputation-management/) - Restaurants are especially bombarded by new ways to market their establishment. Group buying platforms and mobile payment systems are only a couple of the recent trends that have exploded in popularity. Alas, the popularity of trends does not imply a popularity of methods. Thus the growth of the “Splinternet” - technology and channel fragmentation caused by the availability of multiple tools used for the same end-goal. User and business dissatisfaction is the result.
- [Marketing Mix | Facebook is the Salt](https://keithpetri.com/2011/11/22/marketing-mix-facebook-is-the-salt/) - Ask any chef: you cannot cook a successful meal without salt. Salt is versatile, powerful, and ubiquitous. Similarly, a marketer cannot build a successful social media campaign without Facebook. However, channeling all marketing dollars through Facebook is sure to leave a briny taste in your customer’s mouth.
- [CNSLT.in | Restaurant Online Reputation Management](https://keithpetri.com/2012/03/05/cnslt-in-restaurant-online-reputation-management/) - It is CNSLT.in’s goal to minimize the chances of your establishment receiving a negative review while simultaneously improving the likelihood of your loyal patrons changing into brand evangelists across all online social networks.
- [Customer Perceived Value Pricing](https://keithpetri.com/2012/11/11/customer-perceived-value-pricing/) - The majority of small businesses base their pricing models on the Cost of Goods Sold (COGS) rather than the Customer Perceived Value (CPV). While pricing models’ successes vary between industries, Customer Perceived Value is a proven method to insure one of the highest, if not the highest margin for your product/service.
- [Business Reputation Doesn't Come Cheap](https://keithpetri.com/2012/11/18/business-reputation-doesnt-come-cheap/) - While Yelp is targeting uninformed small business owners, Facebook is up against loyal users who have grown accustomed to its platform as a marketing tool. Facebook is purposefully breaking a system it spent years perfecting because the worse the platform performs, the more likely advertisers will pay for Sponsored Stories.
- [Sustainable Corporate Reputation](https://keithpetri.com/2012/11/25/sustainable-corporate-reputation/) - Unfortunately, many companies do not realize how certain values are undermined by operational procedures. While a mission statement may name teamwork as a corporate value, individual sales incentives reward isolated achievements versus collaborative efforts. Similarly, smaller companies value and promote their ability to remain flat organizations, but yet, senior management is not required to visit storefront locations, fulfillment centers, etc. Managing internal procedures to coincide with corporate values and the company’s overall mission is critical in creating a sustainable reputation.
- [Why iGottaGuide Failed | A Startup Story](https://keithpetri.com/2012/11/28/why-igottaguide-failed-a-startup-story/) - iGottaGuide inevitably failed due to a number of reasons. While I stopped focusing on iGottaGuide 7 months ago, I have not had the time to reflect on its failure and learn from my mistakes. However, I have recently taken the time to think about my professional experiences in hopes of better understanding my career goals and minimizing the chances of repeating past failures.
- [Binders Full of Procedures](https://keithpetri.com/2012/12/02/binders-full-of-procedures/) - Solving a top-down problem with a bottom up solution allows for small businesses and startups to focus on innovation, rather than business operations. Creating structure from day one ensures successful growth. My advice to the two founders was simple: look for potential hires with senior level skill-sets, but focus on selling them on the business’s vision. By having them fully invested in the long-term success of the venture, they will be invested in formalizing junior level processes and shift upwards within the organizational chart as the business grows. First hires should always have the potential to be senior management.
- [Formalizing the Sales Process](https://keithpetri.com/2012/12/05/formalizing-the-sales-process/) - A business is only as strong as its weakest process. Having clear guidelines for all tasks is essential to maintaining a level of consistency in your brand image, client communications, and quality of work. As previously discussed, formalizing processes is a prolonged exercise that grows with a company overtime. The sales process is a complex task to document and is dependent upon not only the industry, but also your target customer and its associated segments. Each of these segments requires a customized sales pipeline, approach, value proposition, pricing structure, and most importantly, relationship.
- [How Properly Projecting Sales Cycles Ensures Growth](https://keithpetri.com/2012/12/09/how-properly-projecting-sales-cycles-ensures-growth/) - Understanding the average deal value, the sales cycle, and deal probability at each stage of your pipeline allows for a business to identify the number of prospects it needs to contact on a monthly basis to retain positive cash flow. Proper projections enable businesses to finance equipment and human capital (future monthly wages) – resulting in continuously growing business.
- [The Accuracy of Teamwork in the Workplace](https://keithpetri.com/2012/12/21/the-accuracy-of-teamwork-in-the-workplace/) - Teamwork relies on the same underlying principles. As an entrepreneur and small business owner accustom to working as both an individual and in a small group, I can attest to the productivity, efficiency, and increased ability to make informed decisions and strategy recommendations when working within a group.
- [Business Planning for CAC & LTV](https://keithpetri.com/2012/12/31/business-planning-for-cac-ltv/) - A customer’s Lifetime Value (LTV) is determined based on the average revenue per customer, average customer lifetime, and the annual costs to support each customer. Compared to the CAC, the LTV needs to meet or exceed the CAC to remain a sustainable business.
- [Generating Repeat Customers](https://keithpetri.com/2013/01/06/generating-repeat-customers/) - If you want to stay in business forever, increase the LTV of your customer. A customer’s Lifetime Value is based on the average revenue per customer, average customer lifetime, and the annual costs to support each customer. Ignoring costs, this presents you with two opportunities.
- [Managing Clients to Control Churn Rate, Cash Flow, and Sales](https://keithpetri.com/2013/01/09/managing-clients-to-control-churn-rate-cash-flow-and-sales/) - Churn rate is a good indicator of everything from customer dissatisfaction to necessary tweaks to customer relationship management and a potential increased emphasis on creating customer dependence to extend average customer lifetime.
- [Creating Inbound Sales Leads](https://keithpetri.com/2013/02/26/creating-inbound-sales-leads/) - Increasing inbound sales leads can minimize Customer Acquisition Costs (CAC). Inbound Sales leads are generated by referrals, organic site traffic, strategic press, word of mouth, white papers, networking, infographics, and the like. Creating a healthy inbound marketing channel will result in a reduced customer acquisition cost and more qualified prospects.
- [Calculate and Monitor Customer Acquisition Cost](https://keithpetri.com/2013/03/05/calculate-and-monitor-customer-acquisition-cost/) - CAC is calculated by determining the ratio of total cost of sales (including labor, marketing, on boarding, and all related expenses) to the number of newly acquired customers during a given period of time. CAC should be monitored each quarter to ensure business stability, in addition to before and after any large initiatives to measure their effectiveness.
- [Data & Context in 2014](https://keithpetri.com/2014/01/13/data-context-in-2014/) - The ability of online advertisers to effectively qualify should lead to a more positive, helpful experience for the customer. Advertisers have known for a long time that additional exposure can have a positive effect in the long term, but that kind of nuclear approach is both expensive and insensitive. The approach should be to help the customer, in the most relevant fashion possible, and earn both exposure and a positive brand association. Hopefully we see datasets organized to function in this manner and vendors shift optimization algorithms in this direction in 2014.
- [Breaking Down Mobile Ad Targeting](https://keithpetri.com/2014/01/27/breaking-down-mobile-ad-targeting/) - Mobile advertising technology is continuously improving. The ever-changing landscape is caused by consistent improvements to hardware and software, fragmented components and multiple operating systems available in the market, updates to wireless infrastructure, shifts in industry regulation, and consumer privacy concerns – which are precipitated by a lag in market education on the innovations aforementioned. The result: niche solutions to targeting users on mobile devices.
- [Paving New Roads at Human Demand](https://keithpetri.com/2014/03/03/paving-new-roads-at-human-demand/) - I am ready to pave a new road and approach a new challenge. I’m heading to Human Demand, which is the leading independent mobile Demand Side (DSP) company providing mobile audience solutions to advertisers. Human Demand (HD) provides brands and agencies with a fully transparent, highly scalable and efficient mobile media solution. HD utilizes real-time bidding (RTB) programmatic exchange buying, and layers in unique data targeting sets including hyper local geo-targeting. We execute rich media and video mobile ad campaigns, in addition to standard mobile display banners.
- [2014 Overview of Mobile Opportunities for Data Management Platforms (DMPs)](https://keithpetri.com/2014/03/04/2014-overview-of-mobile-opportunities-for-data-management-platforms-dmps/) - Data Management Platforms (DMPs) provide the necessary infrastructure to append and normalize disparate datasets from varying sources, both structured and unstructured, determined from different methodologies with varying accuracy. All this to to enable a client to onboard anonymous first party data to i) further decorate it and provide insights, and ii) to make it actionable.
- [The Future of Mobile is Engagement](https://keithpetri.com/2014/05/04/the-future-of-mobile-is-engagement/) - As Hany Nada, Managing Partner at GGV Capital, shared at Source14, “I don’t care about traction. You can buy traction. I care about engagement.”
- [How to Make the Most from your Mobile App](https://keithpetri.com/2014/05/18/how-to-make-the-most-from-your-mobile-app/) - In this high-level example, minimizing churn by 50% results in a monthly increase of 9.9% in revenue. While minimizing the interruption on the user’s experience will result in slightly lower Monthly Revenue per User (i.e. less invasive ad units, less impressions per user per app use, etc.), the reverse - increasing Monthly Revenue per User - will more severely increase the rate of Monthly Churn of the application. It would be my focus, as a mobile publisher, to focus on increasing Monthly User Retention (minimizing churn) to increase the Lifetime Value of my user base.
- [Investing in Mobile](https://keithpetri.com/2014/07/27/investing-in-the-mobile/) - While I see tremendous potential in the capabilities presented by Alpha Apps, for the foreseeable future I’d expect the number of applications available on app stores to grow, minimal, if any, consolidation of features by larger app publishers (e.g. Facebook), and an increased reliance on deep linking so native apps begin to closer resemble the desktop web.
- [Mobile Web vs. Native Apps](https://keithpetri.com/2014/08/03/mobile-web-vs-native-apps/) - Even if wireless infrastructure improvements enable mobile web apps to support the necessary technology to compete with native applications, will it be enough to change the user behavioral patterns previously formed? More specifically, will the potential benefits of a mobile web app outweigh the established native patterns of mobile users’?
- [Behind the Scenes of SELECT with Carlo Cisco](https://keithpetri.com/2014/10/09/behind-the-scenes-of-select-with-carlo-cisco/) - Carlo recently sat down with me to discuss how SELECT’s mobile efforts have resulted in increased adoption, growth in user retention, and higher purchase volumes for its vendors. As a result of the additional ability to track in-app usage - as opposed to a mobile web environment where cookies are not persistent – SELECT has been able to establish large, corporate accounts due to its transparency into adoption by employees, tracking by HR, and overall improvement of user experience. We will outline where SELECT has succeeded, where SELECT has room for improvement, and how Carlo views the mobile market maturing in the near and long-term.
- [Don't Be Fooled, You Can Do Cross-Device Too...](https://keithpetri.com/2016/09/28/dont-be-fooled-you-can-do-cross-device-too/) - Cross-device continues to be one of the hot topics, but what does it all mean?
- [Cross-Device is a Focus for Marketers in 2017](https://keithpetri.com/2016/12/18/cross-device-is-a-focus-for-marketers-in-2017/) - While advertising technology has made advances far beyond anyone’s imagination over the past decade, much of this innovation still remains in silos...
- [When it Comes to Reach – Accuracy Counts](https://keithpetri.com/2017/09/25/when-it-comes-to-reach-accuracy-counts/) - According to industry analyst Brian Wieser of Pivotal Research Group, Facebook is misleading the market on what its actual reach is.
- [It’s Not Solved, and It’s Not Easy](https://keithpetri.com/2018/02/06/its-not-solved-and-its-not-easy/) - The challenge of cross-device for the ad industry is still not solved.
- [It's Not Just How Much, But Where and When We're Connected That Matters](https://keithpetri.com/2018/02/09/its-not-just-how-much-but-where-and-when-were-connected-that-matters/) - Understanding the interrelationship between devices and how and when consumers use them is critical to providing the best possible user experience.
- [With Cross-Device Tracking It's About Where You End, Not Where You Start](https://keithpetri.com/2018/02/13/with-cross-device-tracking-its-about-where-you-end-not-where-you-start/) - Cross-device is not about starting with one ID and not another.
- [Why Probabilistic Is the Key That Unlocks New Markets](https://keithpetri.com/2018/02/20/why-probabilistic-is-the-key-that-unlocks-new-markets/) - Keith Petri explains the importance of a probabilistic data approach in this new world of GDPR and future regulations.
- [GDPR is Fast Approaching: Are You Ready?](https://keithpetri.com/2018/02/22/gdpr-is-fast-approaching-are-you-ready/)
- [Innovative Cross-Device Starts with Fresh Eyes](https://keithpetri.com/2018/03/05/innovative-cross-device-starts-with-fresh-eyes/) - Screen6 encourages buyers to keep asking questions. Question your current vendors and question new potential partners, but do not limit yourself to predetermined questions with predefined acceptable answers.
- [Cross-Device Verification Explained](https://keithpetri.com/2018/03/08/cross-device-verification-explained/) - There is a lot of noise in the industry about the selection of cross-device solutions. However, with all the conversation surrounding omni channel marketing, there is a significant gap in the understanding of the underlying technology.
- [Is a Consortium the Universal ID Solution?](https://keithpetri.com/2018/03/12/is-a-consortium-the-universal-id-solution/) - The consortium’s goal is not a new concept, but it is the first time a group of vendors – including direct competitors – has united towards achieving a shared goal. While well intentioned, I can foresee a number of challenges with both DigiTrust and the newly announced consortium.
- [Schenectady 12345](https://keithpetri.com/2018/03/15/schenectady-12345/) - The fallacy of accurate self-identified data.
- [To Extend Or Amplify, That Is The Question](https://keithpetri.com/2018/03/19/to-extend-or-amplify-that-is-the-question/) - It is important that the industry knows the difference between the amplification and extension, and the benefit to advertisers.
- [The Match Game, Cookie Syncing Is So 1995](https://keithpetri.com/2018/03/22/the-match-game-cookie-syncing-is-so-1995/) - Cookie syncs as a stand alone solution for finding consumers is problematic.
- [Innovation Will Always Find a Home](https://keithpetri.com/2018/03/26/innovation-will-always-find-a-home/) - Innovative companies are finding their rightful place amongst the larger ad-tech stacks – able to meet market challenges and provide value in ways that the established ad-tech giants of today simply cannot.
- [Data Freshness is at the Core of Cross-Device Accuracy](https://keithpetri.com/2018/03/29/data-freshness-is-at-the-core-of-cross-device-accuracy/) - Understanding how cross-device vendor’s graph is built.
- [The Ever-Moving Target of Cross-Device Tracking](https://keithpetri.com/2018/04/02/the-ever-moving-target-of-cross-device-tracking/) - Many marketers, via their tech vendors who utilize a cross-device graph, are relying on old data.
- ["Real-Time” Doesn’t Mean What You Think It Means – But It Should](https://keithpetri.com/2018/04/05/real-time-doesnt-mean-what-you-think-it-means-but-it-should/) - Screen6 believes “real-time” should mean exactly what it says.
- [The Future of Cross-Device](https://keithpetri.com/2018/04/23/the-future-of-cross-device/) - The cross-device landscape is one that’s rife with widespread misunderstandings.
- [Addressability in OTT Is More Than Just Checking The Box](https://keithpetri.com/2018/04/26/addressability-in-ott-is-more-than-just-checking-the-box/) - Addressability in OTT Is More Than Just Checking The Box
- [OTT Audience Measurement: It’s Going to Be Hard, but Worth It](https://keithpetri.com/2018/05/08/ott-audience-measurement-its-going-to-be-hard-but-worth-it/) - While OTT has gained a larger piece of the media pie, measuring its engagement through connected devices and in households is deeply flawed.
- [Connected Cars: The Opportunity Is Closer Than Marketers Think](https://keithpetri.com/2018/05/14/connected-cars-the-opportunity-is-closer-than-marketers-think/) - The Opportunity for Connected Cars Is Closer Than Marketers Think
- [Why lockr?](https://keithpetri.com/2020/05/26/why-lockr/)
- [lockrMail | email on your terms](https://keithpetri.com/2021/02/17/lockrmail-email-on-your-terms/)
- [All Systems Go | Launch Day](https://keithpetri.com/2021/05/25/all-systems-go-launch-day/)
- [#2 on Product Hunt!](https://keithpetri.com/2021/06/02/2-on-product-hunt/)
- [ANA | The Current Consent Model Is Broken — Let’s Give Consumers Something Better](https://keithpetri.com/2022/05/06/ana-the-current-consent-model-is-broken-lets-give-consumers-something-better/)
- [Why Machine-Generated Emails Are Ad Tech’s Next Nightmare](https://keithpetri.com/2022/05/21/why-machine-generated-emails-are-ad-techs-next-nightmare/)
- [Data Clean Rooms Are Not a Magic Bullet for Retail Media – Or Anyone Else for That Matter](https://keithpetri.com/2022/06/01/data-clean-rooms-are-not-a-magic-bullet-for-retail-media-or-anyone-else-for-that-matter/)
- [AdMonsters | Cookies Are Back (Sort Of): Now Get Back To Work](https://keithpetri.com/2025/05/06/admonsters-cookies-are-back-sort-of-now-get-back-to-work/)
- [Rethinking Identity, Rebuilding Infrastructure, and Regaining Control](https://keithpetri.com/2025/07/01/rethinking-identity-rebuilding-infrastructure-and-regaining-control/)
- [The Two Attention Challenges Marketers Face: CTV and the Open Internet](https://keithpetri.com/2025/11/26/the-two-attention-challenges-marketers-face-ctv-and-the-open-internet/)
- [Human Demand On The Power Of Data](https://keithpetri.com/2014/06/11/human-demand-on-the-power-of-data/) - The Application Developers Alliance is a non-profit global membership organization that supports developers as creators, innovators, and entrepreneurs. As an active corporate member for nearly two years, I have contributed to working groups, industry papers and events. Recently, I sat down with Mike Schwartz to participate in the “Voices of the Industry” podcast series by DevsBuild.it. The episode focuses on how developers can leverage the power of mobile data as a monetization strategy. Publishers invest significant time and money in the development of an application, but struggle to ensure the Lifetime Value (LTV) of a user exceeds the Customer Acquisition Costs (CAC).
- [Generation Y | Lazy and Privileged or Misunderstood?](https://keithpetri.com/2010/12/14/generation-y-lazy-and-privileged-or-misunderstood/) - As a Generation Y entrepreneur I try to stay clear of the ongoing debate over young professional’s lack of motivation in entry-level positions. While Generation X and Baby Boomer managers complain about poor performance, Generation Y whines about a lack of responsibility and/or high demands in the workplace.
- [“Do Not Track” Me | Online Privacy](https://keithpetri.com/2010/12/16/do-not-track-me-online-privacy/) - When you browse online there are a variety of technologies tracking your every click of the mouse and keystroke. Many third party marketing firms embed cookies in their advertisements and links, enabling them to map your online activity and better understand your browsing habits. This information enables them to market goods and services to you as an individual through personalized advertisements.
- [Social Media Road Rage | DriveMeCrazy](https://keithpetri.com/2011/01/06/social-media-road-rage-drivemecrazy/) - A new iPhone App has just been released that enables users to share their road rage with an online community. DriveMeCrazy is a way to leave feedback about another driver by tagging their license plate and location.
- [The 44¢ Investment](https://keithpetri.com/2011/01/10/the-44-investment/) - The 44¢ Investment refers to the act of using snail mail to thank an individual. The act of writing a formal letter, paying for a stamp and having to physically mail the envelope shows true commitment and gratitude to the other person. Whether they helped you secure employment, took time out of their schedule for you or simply put you in touch with the right person, they deserve a proper thank you.
- [Splash Page | Don’t Waste Your Time, or Mine!](https://keithpetri.com/2011/01/19/splash-page-don’t-waste-your-time-or-mine/) - There are a growing number of services that offer individuals the ability to create a splash page. With new social networking websites being introduced daily it is perceived as necessary to have a single location to house links to all of your online profiles. However, why use a service when you can link from your personal URL?
- [Fear of Failure](https://keithpetri.com/2011/06/06/fear-of-failure/) - Let’s be blunt. Everyone has ideas. Everyone wishes they could create the next Facebook; or even the next hot iPhone app. As Seth Godin clearly states in his most recent publication, people must begin to poke the box and take action to achieve their goals, hopes and dreams – otherwise, you might as well throw in the towel to corporate America.

## Pages

- [Home](https://keithpetri.com/) - // Data-driven executive with 15+ years of experience at the intersection of emerging technology, digital privacy, and advertising. Passionate about building businesses, challenging the status quo, and delivering operational impact—both as a founder and as an executive post-acquisition.
- [Contact](https://keithpetri.com/contact/)
- [About](https://keithpetri.com/about/)
- [Subscription Confirmed](https://keithpetri.com/subscription-confirmed/)
- [Writing](https://keithpetri.com/writing/)
- [Almost there](https://keithpetri.com/thanks/)
- [Memories](https://keithpetri.com/memories/)

## My Templates

- [Work-Detailed](https://keithpetri.com/?elementor_library=work-detailed)
- [Work](https://keithpetri.com/?elementor_library=work)
- [Subscribe Form](https://keithpetri.com/?elementor_library=subscribe-form)
- [Subscribe](https://keithpetri.com/?elementor_library=subscribe)
- [Default Kit](https://keithpetri.com/?elementor_library=default-kit)

## Testimonials

- [Yasmin Sanders, Founder at Zipp Media Solutions](https://keithpetri.com/testimonials/yasmin-sanders-founder-at-zipp-media-solutions/)
- [Ken Mallon, SVP and Head of Data Products at Samba TV](https://keithpetri.com/testimonials/ken-mallon-svp-and-head-of-data-products-at-samba-tv/)
- [Bruce Haymes, SVP Corporate Development and Venture Investing at Nielsen](https://keithpetri.com/testimonials/bruce-haymes-svp-corporate-development-and-venture-investing-at-nielsen/)
- [Robin Adams, Associate Director of Leadership Activities at Skidmore College](https://keithpetri.com/testimonials/robin-adams-associate-director-of-leadership-activities-at-skidmore-college/)
- [Dan Forbush, Executive Director of Communications at Skidmore College](https://keithpetri.com/testimonials/dan-forbush-executive-director-of-communications-at-skidmore-college/)
- [Michael Profita, Author at About.com](https://keithpetri.com/testimonials/michael-profita-author-at-about-com/)
- [David Levy, EIR at Comcast Ventures](https://keithpetri.com/testimonials/david-levy-eir-at-comcast-ventures/)
- [Christopher Webb, CEO at ChowNow](https://keithpetri.com/testimonials/christopher-webb-ceo-at-chownow/)
- [Michael Gifis, Head of Sales at CNSLT.us](https://keithpetri.com/testimonials/michael-gifis-head-of-sales-at-cnslt-us/)
- [Justin Samuels, Managing Partner at WaffleWaffle LLC](https://keithpetri.com/testimonials/justin-samuels-managing-partner-at-wafflewaffle-llc/)
- [Jared Feldman, CEO at Mashwork](https://keithpetri.com/testimonials/jared-feldman-ceo-at-mashwork/)
- [Lev Ekster, Esq., National BD Manager at Bowlmor AMF](https://keithpetri.com/testimonials/lev-ekster-esq-national-bd-manager-at-bowlmor-amf/)
- [Kiyo Egashira, Marketing Research Associate at CNSLT.us](https://keithpetri.com/testimonials/kiyo-egashira-marketing-research-associate-at-cnslt-us/)
- [Evan Eichhorn, Real Estate Tax Services at Ernst & Young](https://keithpetri.com/testimonials/evan-eichhorn-real-estate-tax-services-at-ernst-young/)
- [Jordan Runge, Program Director at NFTE](https://keithpetri.com/testimonials/jordan-runge-program-director-at-nfte/)
- [Terry Bowman, Executive Director at NFTE New York Metro](https://keithpetri.com/testimonials/terry-bowman-executive-director-at-nfte-new-york-metro/)
- [Andrew Eifler, Chief of Staff at AppNexus](https://keithpetri.com/testimonials/andrew-eifler-chief-of-staff-at-appnexus/)
- [Ophir Sweiry, CTO at eDealya](https://keithpetri.com/testimonials/ophir-sweiry-cto-of-edealya/)
- [Chaim Zucker, CEO at eDealya](https://keithpetri.com/testimonials/chaim-zucker-ceo-of-edealya/)

## Categories

- [News](https://keithpetri.com/category/news/)
- [AdTech](https://keithpetri.com/category/adtech/)
- [MarTech](https://keithpetri.com/category/martech/)
- [Venture Capital](https://keithpetri.com/category/venture-capital/)
- [Network](https://keithpetri.com/category/network/)
- [Business](https://keithpetri.com/category/business/)

## Tags

- [Identity](https://keithpetri.com/tag/identity/)
- [Measurement](https://keithpetri.com/tag/measurement/)
- [Data](https://keithpetri.com/tag/data/)
- [Privacy](https://keithpetri.com/tag/privacy/)
- [Platforms](https://keithpetri.com/tag/platforms/)
- [CTV](https://keithpetri.com/tag/ctv/)
- [Commerce](https://keithpetri.com/tag/commerce/)
- [Supply](https://keithpetri.com/tag/supply/)
- [Strategy](https://keithpetri.com/tag/strategy/)
- [Events](https://keithpetri.com/tag/events/)
- [Leadership](https://keithpetri.com/tag/leadership/)
- [Growth](https://keithpetri.com/tag/growth/)
- [Operations](https://keithpetri.com/tag/operations/)
- [Culture](https://keithpetri.com/tag/culture/)
- [AI](https://keithpetri.com/tag/ai/)

## Testimonial Groups

- [eDealya](https://keithpetri.com/testimonial-group/edealya/)
- [NFTE](https://keithpetri.com/testimonial-group/nfte/)
- [eBranding Me](https://keithpetri.com/testimonial-group/ebranding-me/)
- [The Skidmore Spur](https://keithpetri.com/testimonial-group/the-skidmore-spur/)
- [CNSLT.us](https://keithpetri.com/testimonial-group/cnslt-us/)
- [iGottaGuide](https://keithpetri.com/testimonial-group/igottaguide/)
- [SambaTV](https://keithpetri.com/testimonial-group/sambatv/)