Published on MarTech Series
Read on Screen6.io
Let’s try to agree on what is black and white…
There is a lot of noise in the industry about the selection of cross-device solutions. However, with all the conversation surrounding omni channel marketing, there is a significant gap in the unde...
Read on Screen6.io
Advertising technology prides itself on continuously advancing the field. I believe we are acting as our own worst enemy when we define and share templates for the evaluation of a potential vendor. Let me explain...
I have very few guilty pleasures in life. Watching Casey...
Published on ExchangeWire
Read on Screen6.io
As the capabilities exist for marketers to target audiences one-to-one, there are certain roadblocks that limit the ability to grow these strategies worldwide. Writing exclusively for ExchangeWire, Keith Petri, CSO, Screen6, explains the importance...
Published on MediaPost
Read on Screen6.io
Cross-device identity matching is the way marketers map pseudonymous identifiers both intra-device as well as across multiple devices to the same consumer to improve personalization and measurement. It has recently been suggested that cross-device lin...
Published in Mobile Marketer
Read on Screen6.io
The amount of time consumers spend on connected devices like mobile phones, tablets and connected TVs is increasing every year. According to eMarketer, the average American now spends 12 hours and 7 minutes each day behind one screen or another ...
