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31 Dec

Business Planning for CAC & LTV

Posted on December 31, 2012 by Keith Petri in Business, Marketing, Sales with 3 Comments

You have a business concept, you have a vision for your company, and you have formalized a sales process resulting in an increased success rate from prospect to closure. Now what?

In business, processes and strategies must be continuously improved upon depending on their efficiency, effectiven...

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My name is Keith Petri.

// CEO @ loc.kr
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

Keith Petri

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@AlphaVCcoms You are proving my point! This isn't comparable! Why are you trying to conflate advice for one industry in one country as something in relation to your situation?!? I cannot continue this conversation. Thank you for listening.

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@richriker Worth it?

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@AlphaVCcoms We are going to have to just agree to disagree. If you have great technology and are positioned well in your market, your company will be able to i) raise capital, and ii) subsequently convince (and pay) exectuves to join.

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@AlphaVCcoms Ok.

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@AlphaVCcoms I don't attend medical conferences and then get in confrontations when I tell them buying their medical equipment didn't help me with managing the analytics of my website - it simply doesn't relate...

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