[Acquired by Human Demand]

eDealya provides brands and advertisers the ability to better understand their customers and instantly personalize an individual’s experience. We believe that businesses can benefit from not only understanding static attributes (i.e. age, gender, income, etc.), but dynamic attributes (i.e. planning a vacation, upcoming birthday, returning to school, and other life-events) that affect a consumer’s buying behavior through shifting his immediate need. Through my work with eDealya I hope to provide convenience to consumers and further insight to businesses wanting to better understand their customers.

eDealya has received funding from Nielsen, the Israeli Government, as well as private investors.


Keith is a proactive and ambitious business leader. He was hired to take the company from a proven technology to a profitable, scaleable business with an established brand name in the vertical. Keith impressed both myself and my co-founder – in addition to our board – with his ability to steer the company in the mobile space, discovering opportunities to create value for existing and new customers. Through his efforts, eDealya secured new strategic partnerships and opened up new revenue channels. Keith not only proved himself as an outstanding executer, but he was an amazing colleague as well. This guy knows how to make an impact.

Ophir Sweiry, CTO at eDealya