[Acquired by Human Demand]

eDealya provides brands and advertisers the ability to better understand their customers and instantly personalize an individual’s experience. We believe that businesses can benefit from not only understanding static attributes (i.e. age, gender, income, etc.), but dynamic attributes (i.e. planning a vacation, upcoming birthday, returning to school, and other life-events) that affect a consumer’s buying behavior through shifting his immediate need. Through my work with eDealya I hope to provide convenience to consumers and further insight to businesses wanting to better understand their customers.

eDealya has received funding from Nielsen, the Israeli Government, as well as private investors.


As a fellow Skidmore College alum, I’ve known Keith for several years and have always been impressed by his work ethic, professionalism and overall business acumen. I’ve watched Keith start his own company, work in Biz Dev and dive into the Ad Tech industry. Throughout his career he has faced every challenge with determination and an open mind, and he has consistently found success. He’s the kind of guy that will be successful at whatever he puts his mind to.

Andrew Eifler, Chief of Staff at AppNexus