keith petri / adtech operator
New York
IAB ALM
This site examines addressability, data, supply, and measurement as shifts in technology and control reshape how digital media is built, transacted, and evaluated.
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Work Experience
2025 - Present
Viant / SVP Data, Identity + Supply
2020 - 2025
lockr / Founder & CEO
2019 - 2020
SambaTV / Head of Platform & Identity
2016 - 2019
Screen6 / Chief Strategy Officer
2014 - 2016
IgnitionOne / VP Strategic Partnerships
2013 - 2014
Human Demand / SVP Strategic Partnerships
2012 - 2013