After a decade of building companies on the backbone of consumer behavioral data, I have decided to build a suite of products that empowers consumers to control and benefit from their own data. lockr will be the first of a new wave of such companies embracing a Direct From Consumer (DFC) model.

Instead of opting out of any service which relies on tracking, users will instead leverage their own data in this next generation of commerce. Businesses that rely on and collect data are not inherently bad or in opposition of lockr’s business model; they’re potential partners that can collaborate and construct a better and more even value exchange between consumers and trusted services. If you’d like to stay up to date on our progress, please register for early access on our site:

Previously I was Head of Platform for Samba TV, the leader in next-generation TV analytics. After the acquisition of Screen6, where I was the Chief Strategy Officer, our industry standard for identity management was married with Samba TV’s advanced data and measurement products – together we are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.

Prior to Screen6, I was the SVP, Business Development at eDealya which was acquired by Human Demand. I was the SVP Strategic Partnerships at Human Demand until it was acquired by IgnitionOne, a global leader in cloud-based digital marketing technology. At IgnitionOne, I served as the VP Strategic Partnerships (Patent US11373212B2).

Throughout my career I have held senior executive roles for a variety of startups in the technology field. My experiences as an entrepreneur and media professional have guided me in developing strategic initiatives that harness the DNA of a company and leverage it to build market share. I understand the collaborative role media plays in the success of a company and have shared my insights in outlets such as AdWeek, CNBC, MediaPost and AdExchanger among others.

In addition to my efforts to improve the consumer experience engaging with marketers, I am General Partner in a VC fund, Gambit Ventures. Gambit focuses exclusively on early-stage companies which are either operating as a pure-play data business or generating a unique data asset as an exhaust from their core activities. It is Gambit’s goal to leverage their knowledge and network to monetize this data either as a standalone product built internally or licensed to an external party in an effort to create more value to their portfolio companies’ offering.

Prior to my work with eDealya I founded a number of businesses focused on technology and market inefficiencies including: educates businesses and organizations across verticals on how to best leverage data and new technology to increase revenues, build customer loyalty, minimize costs, and streamline processes. retained and serviced 47 clients within the first 18 months – securing six-figure revenue within the first 12 months.

iGottaGuide (acquired by GetYourGuide) connects you with locals who want to guide you around their city, giving you the authentic experience.


My family and friends are very important to me. I am based in NYC, but travel frequently for work. I am an avid runner and have always enjoyed art in the form of sketching, painting, and graffiti.

If you are located in or visiting NYC and want to talk business strategy, technology, or advertising, drink tea, love food, play golf, or pretty much anything else, don’t hesitate to reach out.