AdTech | /kp

Explore

Latest Posts

The Segment Is Not the Signal

If Adtech Priced Google’s Fate in a Prediction Market

The Gap Between the Promise and Reality of CTV

My name is Keith Petri.

// SVP Data, Identity + Supply @ Viant
// CEO @ loc.kr (a Viant company)
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

/kp

/kp

The Segment Is Not the Signal
April 7, 2026

The Gap Between the Promise and Reality of CTV
March 16, 2026

Identity Has a Language Problem
March 5, 2026

Identity Is Not the Enemy of Modern Marketing
February 4, 2026

Latest Posts

January 2026

Automation Without the Black Box
January 6, 2026

December 2025

Sushi, Sashimi and the State of Supply Quality
December 12, 2025

November 2025

The Two Attention Challenges Marketers Face: CTV and the Open Internet
November 26, 2025

July 2025

Rethinking Identity, Rebuilding Infrastructure, and Regaining Control
July 1, 2025

May 2025

AdMonsters | Cookies Are Back (Sort Of): Now Get Back To Work
May 6, 2025