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Identity Is Not the Enemy of Modern Marketing

Trust is the New Differentiator in Identity

Automation Without the Black Box

My name is Keith Petri.

// SVP Data, Identity + Supply @ Viant
// CEO @ loc.kr (a Viant company)
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

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Identity Is Not the Enemy of Modern Marketing

Trust is the New Differentiator in Identity

Automation Without the Black Box

AI

Automation Without the Black BoxJanuary 6, 2026

Automation Without the Black Box
January 6, 2026