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The Segment Is Not the Signal

If Adtech Priced Google’s Fate in a Prediction Market

The Gap Between the Promise and Reality of CTV

My name is Keith Petri.

// SVP Data, Identity + Supply @ Viant
// CEO @ loc.kr (a Viant company)
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

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The Segment Is Not the Signal
April 7, 2026

May 2018

Connected Cars: The Opportunity Is Closer Than Marketers Think
May 14, 2018

April 2018

“Real-Time” Doesn’t Mean What You Think It Means – But It Should
April 5, 2018

The Ever-Moving Target of Cross-Device Tracking
April 2, 2018

March 2018