Identity | /kp

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The Segment Is Not the Signal

If Adtech Priced Google’s Fate in a Prediction Market

The Gap Between the Promise and Reality of CTV

My name is Keith Petri.

// SVP Data, Identity + Supply @ Viant
// CEO @ loc.kr (a Viant company)
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

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Identity Has a Language Problem
March 5, 2026

February 2026

Identity Is Not the Enemy of Modern Marketing
February 4, 2026

January 2026

Trust is the New Differentiator in Identity
January 23, 2026

July 2025

Rethinking Identity, Rebuilding Infrastructure, and Regaining Control
July 1, 2025

May 2025