Identity | /kp

Explore

Who Owns the Pipes Matters

The Bid Stream Doesn’t Need Better Curation

Every Attention Metric Is a Proxy. Until Now.

My name is Keith Petri.

// SVP Data, Identity + Supply @ Viant
// CEO @ loc.kr (a Viant company)
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

/kp

Is a Consortium the Universal ID Solution?
March 12, 2018

February 2018

With Cross-Device Tracking It’s About Where You End, Not Where You Start
February 13, 2018

It’s Not Solved, and It’s Not Easy
February 6, 2018

September 2016