Strategy | /kp

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The Segment Is Not the Signal

If Adtech Priced Google’s Fate in a Prediction Market

The Gap Between the Promise and Reality of CTV

My name is Keith Petri.

// SVP Data, Identity + Supply @ Viant
// CEO @ loc.kr (a Viant company)
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

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The Future of Mobile is Engagement
May 4, 2014

March 2014

Paving New Roads at Human Demand
March 3, 2014

January 2014

Breaking Down Mobile Ad Targeting
January 27, 2014

March 2013

Calculate and Monitor Customer Acquisition Cost
March 5, 2013

February 2013