It’s 2014 and nearly everything is described as data-driven. From marketing to recruitment, all actives are quantified and leveraged in an algorithm to optimize a future, repetitive action. Data-centric strategies minimize waste and provide a competitive advantage.
Data Management Platforms (DMPs) provide the necessary infrastructure to append and normalize disparate datasets from varying sources – both structured and unstructured – determined from different methodologies with varying accuracy. All of this enables a client to onboard anonymous first party data to i) further decorate it and provide insights, and ii) make it actionable.
The following presentation is an overview of the desktop DMP industry as I see it today (2014) and how I view mobile as an opportunity for expansion of both technology and client budget.
Established DMPs have an opportunity to further commercialize their technology. I look forward to watching who makes the transition successfully.