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Who Owns the Pipes Matters

The Bid Stream Doesn’t Need Better Curation

Every Attention Metric Is a Proxy. Until Now.

My name is Keith Petri.

// SVP Data, Identity + Supply @ Viant
// CEO @ loc.kr (a Viant company)
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

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Every Attention Metric Is a Proxy. Until Now.
April 20, 2026

The Segment Is Not the Signal
April 7, 2026

The Gap Between the Promise and Reality of CTV
March 16, 2026

Identity Has a Language Problem
March 5, 2026

Latest Posts

February 2026

Identity Is Not the Enemy of Modern Marketing
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January 2026

Automation Without the Black Box
January 6, 2026

December 2025

Sushi, Sashimi and the State of Supply Quality
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November 2025

The Two Attention Challenges Marketers Face: CTV and the Open Internet
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July 2025

Rethinking Identity, Rebuilding Infrastructure, and Regaining Control
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