Professional

For over 15 years, I’ve worked at the intersection of data, technology, and media. Now, as SVP of Identity + Data at Viant (NASDAQ: DSP) and CEO of Lockr, I’m focused on building the next generation of identity and data collaboration infrastructure. At Viant and Lockr, we’re helping publishers and advertisers unlock the value of first-party data while advancing Viant’s broader vision around addressability, AI, and CTV, and strengthening supply quality and transparency to drive better outcomes for advertisers.

Before founding Lockr, I served as Chief Strategy Officer at Screen6, where we established the industry standard for cross-device identity resolution. Following Screen6’s acquisition by Samba TV, I led platform strategy, integrating identity management with advanced TV analytics to improve audience measurement across a fragmented media landscape.

Earlier in my career, I held senior roles across several high-growth adtech companies. I was SVP of Business Development at eDealya, which was acquired by Human Demand, and later SVP of Strategic Partnerships at Human Demand, which was acquired by IgnitionOne. At IgnitionOne, I continued as VP of Strategic Partnerships, contributing to the development of patented advertising technology (U.S. Patent No. 11,373,212 B2).

My work has always centered on using data to build more effective and efficient systems for advertisers, publishers, and consumers alike. I’ve shared insights with outlets including AdWeek, CNBC, MediaPost, and AdExchanger, and I continue to invest in the next generation of data-driven companies as a General Partner at Gambit Ventures, focusing on businesses that create and monetize unique data assets.

Earlier ventures include CNSLT.us, a consultancy that helped companies improve decision-making through data and analytics, and iGottaGuide, a travel marketplace connecting visitors with local guides, which was acquired by GetYourGuide.

Across every role, the constant has been the belief that data is an asset—and that how it’s collected, connected, and activated defines the next chapter of business, from media and marketing to market research and financial intelligence. At Viant and Lockr, that belief continues to guide the work we’re doing to build a more connected, transparent, and measurable ecosystem for advertisers and beyond.

Personal

My family and friends are central to everything I do. I live in Woodstock, New York, though I travel often for work. Outside the office, I’m an avid runner and lifelong art enthusiast, with a particular love for sketching, painting, and graffiti.

If you’re in upstate New York or the city and want to talk business strategy, technology, or advertising—or just grab a coffee, share a good meal, or play a round of golf—feel free to reach out.