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About

I’m an adtech operator with over 15 years of experience working at the intersection of data, technology, and media. Today, I serve as SVP of Data + Identity at Viant (NASDAQ: DSP), where I focus on data partnerships, identity strategy, supply, and product strategy. The work centers on expanding addressability and people-based targeting, improving cross-channel signal quality, and enabling advertisers to drive measurable outcomes with precision and efficiency.

Earlier in my career, I helped build and scale advertising and data technology companies from inception through acquisition. My work consistently spanned product, strategy, and partnerships, with identity and data as the primary domains of focus. Each role informed how I approach platform design and ecosystem alignment.

Outside of work, I split time between building digital products during the week and building physical ones on the weekend. I spend a lot of time trail running in Woodstock, and wherever my travels take me. Woodworking, running, and hands-on projects are a counterbalance to software and strategy, and a reminder that good systems, whether digital or physical, are shaped by thoughtful design and solid foundations.

Alongside operating roles, I support early-stage founders through advising, angel investing, SPVs, and formal venture work. I’m a General Partner at Gambit Ventures, which focuses on early-stage companies that are either pure-play data businesses or generate a unique data asset as exhaust from their core activities. The goal is to be a practical partner, bringing operator experience to help founders make clearer decisions as they build, position, and scale their businesses.

Work Experience
2025 - Present

Viant / SVP Data + Identity

Leading identity and data strategy across Viant’s DSP, with a focus on addressability, partnerships, and supply in CTV and the open internet.
2020 - 2025

lockr / Founder & CEO

Built a first-party data collaboration platform enabling publishers and brands to collect, enrich, and activate data.
2019 - 2020

SambaTV / Head of Platform & Identity

Integrated cross-device identity with advanced TV analytics to improve deduplicated reach and measurement across linear and connected TV.
2016 - 2019

Screen6 / Chief Strategy Officer

Built an independent, privacy-compliant cross-device algorithm as a service licensed by leading adtech platforms and guided the company through its acquisition by SambaTV.
2014 - 2016

IgnitionOne / VP Strategic Partnerships

Led global partnerships and integrations following the acquisition of Human Demand, expanding mobile, data, supply and measurement capabilities across the platform.
2013 - 2014

Human Demand / SVP Strategic Partnerships

Helped scale one of the earliest mobile DSPs, focusing on programmatic buying, device-level data, and in-app monetization.
2012 - 2013

eDealya / SVP Business Development

Built a mobile Data Management Platform that generated dynamic audience segments from social and contextual signals, acquired by Human Demand to strengthen mobile targeting.