Peter Hamilton shared on LinkedIn that a colleague at Roku told him, “Social ads have a distinct advantage because advertisers are already on their platforms.” It sounds obvious, but it reveals something important about why CTV still feels unfamiliar for many brands.
The Built-In Scaffolding of ...
I recently joined Vijay Kumar on Web Without Walls, Mile Tech’s podcast, for a conversation about the state of identity and how publishers can rebuild control in a fragmented ecosystem. We covered a lot; from why cookies aren’t disappearing anytime soon to how “curation” has quietly become anothe...
Google paused third-party cookie deprecation (again), but what is the real takeaway? It was never just about cookies. Keith Petri, CEO, Lockr by Viant, writes about why future-proof identity strategies matter more than ever.
It turns out that the great cookie collapse was more myth than meltdo...
Today’s online retailers are sitting on a goldmine of first-party data about their customers. They know so much about you: What you want, when you want it, what you spent on it, how often you buy it—and how you pay for it. It’s an awesome combination. Or rather, it could be.
Yes, some retailer...
