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The Bid Stream Doesn’t Need Better Curation

My name is Keith Petri.

// SVP Data, Identity + Supply @ Viant
// CEO @ loc.kr (a Viant company)
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

/kp

The Two Attention Challenges Marketers Face: CTV and the Open Internet
November 26, 2025

February 2018

The Path Was Never the Point

Who Owns the Pipes Matters

The Bid Stream Doesn’t Need Better Curation

The Path Was Never the Point

Who Owns the Pipes Matters

The Bid Stream Doesn’t Need Better Curation

The Two Attention Challenges Marketers Face: CTV and the Open Internet
November 26, 2025

It’s Not Just How Much, But Where and When We’re Connected That Matters
February 9, 2018