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The Segment Is Not the Signal

If Adtech Priced Google’s Fate in a Prediction Market

The Gap Between the Promise and Reality of CTV

My name is Keith Petri.

// SVP Data, Identity + Supply @ Viant
// CEO @ loc.kr (a Viant company)
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

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How Properly Projecting Sales Cycles Ensures Growth
December 9, 2012

Binders Full of Procedures
December 2, 2012

November 2012

Why iGottaGuide Failed | A Startup Story
November 28, 2012

March 2012

CNSLT.in | Restaurant Online Reputation Management
March 5, 2012

November 2010