Strategy | /kp

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The Segment Is Not the Signal

If Adtech Priced Google’s Fate in a Prediction Market

The Gap Between the Promise and Reality of CTV

My name is Keith Petri.

// SVP Data, Identity + Supply @ Viant
// CEO @ loc.kr (a Viant company)
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

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Managing Clients to Control Churn Rate, Cash Flow, and Sales
January 9, 2013

Generating Repeat Customers
January 6, 2013

December 2012

Business Planning for CAC & LTV
December 31, 2012

Formalizing the Sales Process
December 5, 2012

November 2012