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My name is Keith Petri.

// SVP Data +Identity @ Viant

Previously CEO @ loc.kr (a Viant company), GP @ Gambit.co, Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

/kp

The Path Was Never the Point
June 18, 2026

April 2026

The Bid Stream Doesn’t Need Better Curation
April 26, 2026

December 2025

Nobody Actually Cares

The Answers We Inherited

Undeployed Agents

Nobody Actually Cares

The Answers We Inherited

Undeployed Agents

The Path Was Never the Point
June 18, 2026

The Bid Stream Doesn’t Need Better Curation
April 26, 2026

Sushi, Sashimi and the State of Supply Quality
December 12, 2025