[Acquired by IgnitionOne]
Founded February 2012, Human Demand (HD) is the leading independent mobile Demand Side (DSP) & Data Management Platform (DMP) company providing mobile audience solutions to advertisers.
Human Demand provides brands and agencies with a fully transparent, highly scalable and efficient mobile media solution. HD utilizes real-time bidding (RTB) programatic exchange buying, and layers in unique data targeting sets including hyper local geo-targeting. We execute rich media and video mobile ad campaigns, in addition to standard mobile display banners.
As a DSP, Human Demand offers agencies and trading desks the industry’s most robust RTB self-serve platform for mobile ads. The Company leverages its proprietary technology platform to bid on and serve advertisements across all Mobile Ad Exchanges.
As a DMP, the Company enriches the typically undifferentiated mobile display and video inventory in real time and makes it intensely more valuable. The Company delivers targeted mobile audiences at scale through its proprietary “AppAudience” data, superior location insights, campaign optimization, and visual analytics.
Human Demand has a team of 18 and is headquartered in New York City.
- MediaPost: IgnitionOne Acquires Human Demand, Pulling In Mobile Expertise
- AdExchanger: IgnitionOne Acquires Human Demand To Fill Its Mobile-Shaped Hole
- Native Mobile: IgnitionOne Acquires Human Demand to Add Mobile Display, Cross-Device Tracking, Digital Suite
- PRWeb: Real-Time Weather Targeting for Mobile Ads: AppAudience Case Study
- MediaPost: Nexage, Matomy, Others Partner With AppAudience For Mobile Data
- PRWeb: AppAudience Mobile Targeting Data Layer Announces Initial Partners
- PRWeb: Human Demand Integrates 7 New Mobile Exchange Partners
- MediaPost: Mobile DSP Human Demand Strikes 7 Supply Partnerships
- Ad-Exchange: Human Demand Will Offer its Mobile Data
- Application Developers Alliance: Motivate & Engage Users, Solutions for Boosting Customer Retention
- MediaPost: Man Versus Machine
- Native Mobile: Human Demand Offers Mobile Audience Data Industry-Wide
- PRWeb: AppAudience Launches Real-Time Mobile Audience Data
- DevsBuild.it: Human Demand On The Power Of Data
- MediaPost: Human Demand To Let Others Buy Against Its Mobile Audience Data
- MediaPost: Human Demand Boosts Mobile Game, Acquires DMP eDealya
- PRWeb: Human Demand Acquires The Mobile Targeting Dataset of eDealya
- PRWeb: Human Demand Onboards BlueKai Mobile Data to Shift Desktop Budgets