AdTech | /kp - Part 3

Explore

Latest Posts

The Path Was Never the Point

Who Owns the Pipes Matters

The Bid Stream Doesn’t Need Better Curation

My name is Keith Petri.

// SVP Data, Identity + Supply @ Viant
// CEO @ loc.kr (a Viant company)
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

/kp

/kp

Every Attention Metric Is a Proxy. Until Now.
April 20, 2026

The Segment Is Not the Signal
April 7, 2026

The Gap Between the Promise and Reality of CTV
March 16, 2026

Identity Has a Language Problem
March 5, 2026

Latest Posts

May 2018

OTT Audience Measurement: It’s Going to Be Hard, but Worth It
May 8, 2018

April 2018

Addressability in OTT Is More Than Just Checking The Box
April 26, 2018

The Future of Cross-Device
April 23, 2018

“Real-Time” Doesn’t Mean What You Think It Means – But It Should
April 5, 2018

The Ever-Moving Target of Cross-Device Tracking
April 2, 2018