AdTech | /kp - Part 5

Explore

Latest Posts

Identity Is Not the Enemy of Modern Marketing

Trust is the New Differentiator in Identity

Automation Without the Black Box

My name is Keith Petri.

// SVP Data, Identity + Supply @ Viant
// CEO @ loc.kr (a Viant company)
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

/kp

/kp

Identity Is Not the Enemy of Modern Marketing
February 4, 2026

Automation Without the Black Box
January 6, 2026

Sushi, Sashimi and the State of Supply Quality
December 12, 2025

The Two Attention Challenges Marketers Face: CTV and the Open Internet
November 26, 2025

Latest Posts

February 2018

With Cross-Device Tracking It’s About Where You End, Not Where You Start
February 13, 2018

It’s Not Just How Much, But Where and When We’re Connected That Matters
February 9, 2018

It’s Not Solved, and It’s Not Easy
February 6, 2018

September 2017

When it Comes to Reach – Accuracy Counts
September 25, 2017

December 2016

Cross-Device is a Focus for Marketers in 2017
December 18, 2016