Identity | /kp

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Who Owns the Pipes Matters

The Bid Stream Doesn’t Need Better Curation

Every Attention Metric Is a Proxy. Until Now.

My name is Keith Petri.

// SVP Data, Identity + Supply @ Viant
// CEO @ loc.kr (a Viant company)
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

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Who Owns the Pipes Matters
May 21, 2026

March 2026

Identity Has a Language Problem
March 5, 2026

February 2026

Identity Is Not the Enemy of Modern Marketing
February 4, 2026

January 2026

Trust is the New Differentiator in Identity
January 23, 2026

July 2025