01 Jun

Data Clean Rooms Are Not a Magic Bullet for Retail Media – Or Anyone Else for That Matter

Today’s online retailers are sitting on a goldmine of first-party data about their customers. They know so much about you: What you want, when you want it, what you spent on it, how often you buy it—and how you pay for it. It’s an awesome combination. Or rather, it could be.

Yes, some retailer...

Continue Reading »

21 May

Why Machine-Generated Emails Are Ad Tech’s Next Nightmare

If you don’t have the email address of the person you’re targeting, your digital ad isn’t working as hard as it should. Period.

It’s no secret that if an ad isn’t associated with a persistent ID of any type (cookie, device ID or hashed email), it loses more than half its value. Regardless of w...

Continue Reading »

22 Feb

GDPR is Fast Approaching: Are You Ready?

Published on ExchangeWire
Read on Screen6.io

A new era of enhanced online privacy is around the bend. The General Data Protection Regulation (GDPR), an update to the 95 Privacy Directive, which is currently the law throughout the EU, will explicitly hold accountable any marketer that ‘utilise...

Continue Reading »

06 Feb

It’s Not Solved, and It’s Not Easy

Published in MarTech Series
Read on Screen6.io

In the last year, we’ve seen some high profile acquisitions in the cross-device space that have proven out the importance of cross-device identification, or at least that identity resolution companies are ripe for the picking. The rationale beh...

Continue Reading »

28 Sep

Don’t Be Fooled, You Can Do Cross-Device Too…

Read on Screen6.io

What a week!

AdWeek is in full swing in New York City and cross-device continues to be one of the hot topics. From the CIMM’s release of the Best Practices in Cross-Device and Cross-Channel Identity Measurement to Google’s announcement on its new omni-channel products the...

Continue Reading »