[Acquired by Viant]
lockr delivers the essential infrastructure for first-party data collection, enrichment, and activation. Its Audience Integration Manager (AIM) empowers publishers, advertisers, and retailers to efficiently manage data flows, maximize audience engagement, and drive measurable results.
Press:
- W Media Research: Viant Q4 2024 Earnings: Revenue Up, Profit Misses, Stock Down, COO Jokes
- AdTechRadar: Viant Buys Lockr to Scale its ID Solutions
- First Party Capital Podcast: Q&A with Keith Petri the CEO of lockr
- Adexchanger: Viant Acquires Lockr, And It’s All About Connecting IDs
- Press Release: Viant’s Strategic Acquisition Expected to Advance Addressability in the Open Internet
- The Drum: Conquering Cannes: Make your trip pay off by having a plan of attack and sticking to it
- MarTech Series: Less is More, Tag Fatigue
- Identity Con: Marketing in the New Era
- MarTech Edge: Tuesdays with Trailblazers ft. Keith Petri, CEO at Lockr
- Marketecture: A (cookie) bridge too far
- Freestar: Blood, Sweat and CPMs Podcast
- Admonsters: What are the Best Practices for Using Alternative IDs?
- Admonsters: Embracing the Cookieless Future: Publishers’ Opportunity to Take Control
- Adexchanger: With lockr’s New Tool, Publishers Can Test Multiple Alt Identity Solutions At Once
- AdWeek: Marketers Shift to IP Address Band-Aids Amid Cookie Deprecation
- The Current: ‘A value exchange’: How consumers can benefit from a new era of authentication
- SmartBrief: “Identity agnostic” is a euphemism for inaction
- Business Insider: The 16 hottest adtech companies of 2023
- The Pub Way: The Rising Use of Synthetic Data
- Admonsters: Chrome is Coming for Your IP Signals
- Snowflake: lockr Named One to Watch In Snowflake’s 2023 Modern Marketing Data Stack Report
- Tech For Non-Techies: Introduction to cookies, tracking & privacy with Keith Petri
- KillerStartups: lockrScan, Revolutionizing Email Management
- Adexchanger: lockr Partners With Snowflake, AWS And InfoSum To Help Pubs Root Out Fake Emails (Official Release)
- SkillTorch Disrupt: Building Consumer Trust Through Transparent Data Practices
- Insider: Check out the pitch deck identity management startup Lockr used to raise $2.5 million in pre-seed funding
- Adexchanger: Big Hopes, Big Backers And A Big Mountain To Climb For Email Data Startup lockr
- Adexchanger: Programmatic Vets Are Behind A Wave Of New Startups Built For A Privacy-First Web
- ANA: Why It’s More Important Than Ever to Own Your Audience Data
- The Marketing Rapport: Protecting the Email Inbox with Keith Petri
- Beeler.Tech First Impressions: The Internet is shifting to email as the identifier of choice
- LinkedIn: Control your data, and benefit from it too
- Street Fight: Time is Running Out to Build Trust with Consumers and Save the Free, Ad-Supported Internet
- Identity Architects by InfoSum: Competition truly breeds innovation
- MediaPost: Service Allows Email Senders To Group Content On Common Topics Into Digests
- TechCrunch Disrupt: Startup Battlefield 2022
- Adexchanger: lockr Launches APIs To Help Publishers Root Out Burner Emails And Authenticate Real Ones
- Advertising Week: Data Clean Rooms Are Not a Magic Bullet for Retail Media – Or Anyone Else for That Matter
- Adexchanger: Why Machine-Generated Emails Are Ad Tech’s Next Nightmare
- ANA: The Current Consent Model Is Broken — Let’s Give Consumers Something Better
- Advertising Week: Forget TCF, Let’s Get Radical and Give Consumers Real Control Instead
- Digiday: ‘Like an atomic bomb’: So what now for the IAB’s GDPR fix after regulator snafu?
- StreetFight: Reaching Consumers with Relevant Messaging for the Holidays
- MarTech Outlook: Consumer First. The Advertising of Tomorrow
- NetWise Data: The Ideal Future of Marketing
- Product Hunt: Solutions should be simple.
- Mi3: Red alert: burner email addresses pose post-cookie risk
- DigiDay: Why temporary email apps could disrupt identity tech and publishers’ first-party data strategies
- Ad Tech Explained: Will Sign in with Apple destroy universal identifiers?
- AdExchanger: Unified ID 2.0 Is Facing Roadblocks (And Not Just To Do With Google)
- Le Cinq: On An Open and Free Internet, Quantitative Dieting, and Wood-Burning Ovens.