Keith Petri's Space

Keith Petri's Space

About Me, Experiences, Projects, and Networking.

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Guest Posts

  • ANA: Why It’s More Important Than Ever to Own Your Audience Data
  • Street Fight: Time is Running Out to Build Trust with Consumers and Save the Free, Ad-Supported Internet
  • Advertising Week: Data Clean Rooms Are Not a Magic Bullet for Retail Media – Or Anyone Else for That Matter
  • Adexchanger: Why Machine-Generated Emails Are Ad Tech’s Next Nightmare
  • ANA: The Current Consent Model Is Broken — Let’s Give Consumers Something Better
  • Advertising Week: Forget TCF, Let’s Get Radical and Give Consumers Real Control Instead
  • MarTech Outlook: Consumer First. The Advertising of Tomorrow
  • Marketing Land: Why smarter SSPs would be a boon to publishers and advertisers
  • MarTech Advisor: Declining Match Rates and the Quest for a Solution
  • MarTech Series: Why Smarter SSPs Would Be a Boon to Publishers and Advertisers
  • Mobile Marketing Watch: Cross-Device Isn’t As Adopted As You Think
  • MarTech Advisor: The Importance of Identity for E-Commerce Brands
  • Mobile Marketing Watch: Connected Cars: The Opportunity Is Closer Than Marketers Think
  • MarTech Advisor: OTT Audience Measurement: It’s Going to Be Hard, but Worth It
  • ExchangeWire: The Future of Cross Device
  • MarTech Series: Addressability in OTT Is More Than Just Checking The Box
  • Screen6 Blog: “Real-Time” Doesn’t Mean What You Think It Means – But I Should
  • Mobile Marketing Watch: The Ever-Moving Target of Cross-Device Tracking
  • Mobile Marketing Watch: Data Freshness is at the Core of Cross-Device Accuracy
  • MarTech Series: It’s Not Solved, and It’s Not Easy
  • ExchangeWire: Why Probabilistic Is the Key That Unlocks New Markets
  • Mobile Marketer: It’s not just how much, but where and when we’re connected that matters
  • MediaPost: With Cross-Device Tracking It’s About Where You End, Not Where You Start
  • Mobile Marketing Watch: When it Comes to Reach – Accuracy Counts
  • ExchangeWire: GDPR is Fast Approaching: Are You Ready?
  • ExchangeWire: Innovation Will Always Find a Home
  • Mobile Marketing Watch: It’s Not Just How Much, But Where and When We Are Connected That Matters
  • MediaPost: The Match Game, Cookie Syncing Is So 1995
  • AdExchanger: To Extend Or Amplify, That Is The Question
  • MediaPost: Schenectady 12345
  • The Make Good: Is a Consortium the Universal ID Solution?
  • MarTech Series: Cross-Device Verification Explained
  • ExchangeWire: The Power of OTT & Set-Top Data Linkage
  • ExchangeWire: Cross-Device, Let’s Go Back to the Future
  • LinkedIn: Innovative Cross Device Starts with Fresh Eyes
  • LinkedIn: Don’t be fooled, you can do cross device too…
  • IgnitionOne Blog: The Art of Cross-Device Attribution in an Evolving Digital Space
  • IgnitionOne Blog: Marketing Moments, Location and Mobile Marketing
  • Yahoo Finance: Why Apple allowing ad blockers is a big deal…
  • CNBC: Why Apple allowing ad blockers is a big deal…
  • Digital Marketing Suite Blog: iOS Ad Blocking: Where it is and Where it’s Going
  • Programmatic Advertising: Once upon a campaign: The power of story in today’s marketing
  • Pipedrive: Formalizing the Sales Process
  • Under30CEO: Exploring An Opportunity, WIll My Idea Work?
  • Young Entrepreneur: Why Your Startup Should Celebrate March Madness
  • Under30CEO: 7 Factors to Consider When Developing a Pricing Model That Works
  • Tnooz: Another Travel Startup Story
  • Social Media Today: Business Reputation Doesn’t Come Cheap
  • Social Media Today: Marketing Mix | Facebook is the Salt
  • Social Media Today: 21st Century Restaurant | Online Reputation Management
  • The Opportunities Project: A Balanced Blog – A Modern Art

My name is Keith Petri.

// CEO @ loc.kr
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

Keith Petri

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@cokiehasiotis Network. Invest in your network first. Gather feedback throughout the building process. Your first 100 users/testers should be there #Day1.

Yesterday from Keith Petri 💾's Twitter

@mrdipeshashah @michaelmiraflor This huge. Considering a studio in Chelsea (full service building) is $5k... Easily >$10k (conservatively).

About 3 days ago from Keith Petri 💾's Twitter

@BradAT Centralized email server - certainly opportunities for cross promotion in the future. Might I suggest making a Digest on lockrMail. I can get you beta access 🤯

About 4 days ago from Keith Petri 💾's Twitter

@Lamaison40 @UofDigital @Myles_Younger It won't be linear without cross-domain/browser/device connectivity... 🧐

About 6 days ago from Keith Petri 💾's Twitter

@mrdipeshashah @MarkDonatelli Ping me with deets.

About 6 days ago from Keith Petri 💾's Twitter

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  • Recent Posts
  • Most Commented
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  • Data Clean Rooms Are Not a Magic Bullet for Retail Media – Or Anyone Else for That Matter
  • Why Machine-Generated Emails Are Ad Tech’s Next Nightmare
  • ANA | The Current Consent Model Is Broken — Let’s Give Consumers Something Better
    • Data Clean Rooms Are Not a Magic Bullet for Retail Media – Or Anyone Else for That Matter
    • Why Machine-Generated Emails Are Ad Tech’s Next Nightmare
    • ANA | The Current Consent Model Is Broken — Let’s Give Consumers Something Better
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