01 Jun

Data Clean Rooms Are Not a Magic Bullet for Retail Media – Or Anyone Else for That Matter

Today’s online retailers are sitting on a goldmine of first-party data about their customers. They know so much about you: What you want, when you want it, what you spent on it, how often you buy it—and how you pay for it. It’s an awesome combination. Or rather, it could be.

Yes, some retailer...

Continue Reading »


21 May

Why Machine-Generated Emails Are Ad Tech’s Next Nightmare

If you don’t have the email address of the person you’re targeting, your digital ad isn’t working as hard as it should. Period.

It’s no secret that if an ad isn’t associated with a persistent ID of any type (cookie, device ID or hashed email), it loses more than half its value. Regardless of w...

Continue Reading »


06 May

ANA | The Current Consent Model Is Broken — Let’s Give Consumers Something Better

They're the latest scourge of the internet. No, we're not talking about meme stonks, crypto bros, or fake news troll farms. We're talking about the show-stopping, screen-blocking, consumer-hostile data privacy consent messages that are everywhere.

Four years ago, the EU's General Data Protecti...

Continue Reading »