17 Feb

lockrMail | email on your terms

We believe in tools that can simplify processes, drive efficiency, and foster productivity. We believe in consumer choice, data privacy, and continuous improvement. We believe that technology can be an instrument for positive change.

We are building lockrMail because email is broken. Increasin...

Continue Reading »


08 May

OTT Audience Measurement: It’s Going to Be Hard, but Worth It

While over-the-top media (OTT) has gained a larger piece of the media pie, measuring its engagement through connected devices and in households is deeply flawed. Keith Petri, CSO of Screen6, explores the importance of effective measurement for marketers to better understand their audiences.

Ha...

Continue Reading »


05 Apr

“Real-Time” Doesn’t Mean What You Think It Means – But It Should

These days, ad tech firms are throwing around the phrase “real-time” the way that some supermarkets throw around the phrase “freshly baked.” It sounds nice, right? You think you know what that means. That loaf of bread might have been “freshly baked” at some point – but was it “freshly baked” a w...

Continue Reading »


22 Mar

The Match Game, Cookie Syncing Is So 1995

Published on MediaPost
Read on Screen6.io

Cookie syncing and audience matching is a process by which disparate pools of cookies are mapped to each other between two platforms such as a DSP and a SSP. Cookies, by nature, are domain-specific so the purpose of cookie syncing is to help platforms...

Continue Reading »