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04 May

The Future of Mobile is Engagement

Posted on May 4, 2014 by Keith Petri in Business, Marketing, Mobile, Product, Psychology, Technology with 2 Comments

Advertisers are in the midst of conference season. As the SVP of Strategic Partnerships at Human Demand, I've attended quite a few - ranging from IAB to DLD, and MMA is fast approaching. I've seen a theme develop in recent weeks, reiterated by speakers with differing backgrounds across different ...

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21 Dec

The Accuracy of Teamwork in the Workplace

Posted on December 21, 2012 by Keith Petri in Business, Business Operations, Productivity, Psychology with 0 Comments

The accuracy of the group is far greater than the individual.
- Marcus du Sautoy
In 1906 a cow died. It was put on display at a local village fair as the subject of a guess-the-weight competition. While no one guessed the correct weight, everyone’s collective guesses resulted in an average, acc...

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My name is Keith Petri.

// CEO @ loc.kr
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

Keith Petri

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RT @GavinSBaker 1) VC/PE multiples are lower than public equity multiples for the first time in 10 years per Morgan Stanley. Still not there in SaaS in my experience, but there in most other parts of Tech. VC opportunity set increasingly attractive. pic.twitter.com/H8DDsLHZ6C

About 4 hours ago from Keith Petri 💾's Twitter · reply · retweet · favorite

@KPGreenwald @workspacesxyz The camera angle hides the railings. pic.twitter.com/JEazD0dk8P

About 3 days ago from Keith Petri 💾's Twitter · reply · retweet · favorite

@airgups23 It's one of our potential pivots... Interior design based on your inbox preferences (opt-in only!). 🤣

About 3 days ago from Keith Petri 💾's Twitter · reply · retweet · favorite

@chapell68 But this one is mine 🙃

About 3 days ago from Keith Petri 💾's Twitter · reply · retweet · favorite

Oh la la... Double press day! twitter.com/workspacesxyz/…

About 3 days ago from Keith Petri 💾's Twitter · reply · retweet · favorite

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  • ANA | The Current Consent Model Is Broken — Let’s Give Consumers Something Better
    • Data Clean Rooms Are Not a Magic Bullet for Retail Media – Or Anyone Else for That Matter
    • Why Machine-Generated Emails Are Ad Tech’s Next Nightmare
    • ANA | The Current Consent Model Is Broken — Let’s Give Consumers Something Better

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