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04 May

The Future of Mobile is Engagement

Posted on May 4, 2014 by Keith Petri in Business, Marketing, Mobile, Product, Psychology, Technology with 2 Comments

Advertisers are in the midst of conference season. As the SVP of Strategic Partnerships at Human Demand, I've attended quite a few - ranging from IAB to DLD, and MMA is fast approaching. I've seen a theme develop in recent weeks, reiterated by speakers with differing backgrounds across different ...

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21 Dec

The Accuracy of Teamwork in the Workplace

Posted on December 21, 2012 by Keith Petri in Business, Business Operations, Productivity, Psychology with 0 Comments

The accuracy of the group is far greater than the individual.
- Marcus du Sautoy
In 1906 a cow died. It was put on display at a local village fair as the subject of a guess-the-weight competition. While no one guessed the correct weight, everyone’s collective guesses resulted in an average, acc...

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My name is Keith Petri.

// CEO @ loc.kr
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

Keith Petri

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RT @bryce Update from a fund I'm an LP in saying the quiet part out loud: "There are so few Series A’s/B’s getting done by the larger funds that it's impossible to get enough signal as to what kind of Seed company we can invest in now that will be attractive to the major funds in ~18 mo"

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@AdtechGod I genuinely didn't know who AdTechGod was until listening to this episode 🙃 🤫

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@airgups23 @AdtechGod @JU4NMEND0Z4 I mean... twitter.com/keithepetri/st…

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