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18 Apr

Binary Method to Prospecting Leads with Alex Berman

Posted on April 18, 2013 by Keith Petri in Business, Sales, Strategy, Technology, Tools, Video with 10 Comments

Alex Berman, currently the Business Development Manager at Vimbly, originally contacted me via oHours in hopes of discussing how to best enter the New York tech scene. After networking his way into Vimbly, a new activity finding service, we reconnected to discuss sales tactics which resulted in t...

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05 Mar

Calculate and Monitor Customer Acquisition Cost

Posted on March 5, 2013 by Keith Petri in Business, Sales, Strategy with 1 Comments

Seldom do businesses invest in understanding their cost of customer acquisition. It is an important metric to understand and monitor while developing new marketing initiatives, adjusting pricing models, and the like.

Customer Acquisition Cost (CAC) and its relation to Customer Lifetime Value (...

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26 Feb

Creating Inbound Sales Leads

Posted on February 26, 2013 by Keith Petri in Business, Marketing, Sales with 0 Comments

Increasing inbound sales leads can minimize Customer Acquisition Costs (CAC). Inbound Sales leads are generated by referrals, organic site traffic, strategic press, word of mouth, white papers, networking, infographics, and the like. Creating a healthy inbound marketing channel will result in a r...

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09 Jan

Managing Clients to Control Churn Rate, Cash Flow, and Sales

Posted on January 9, 2013 by Keith Petri in Business, Business Operations, Sales, Strategy with 0 Comments

Churn Rate is a primary factor in determining sales goals, projecting cash flow, and managing business growth. To determine a sound customer acquisition strategy it is necessary to examine the average lifetime value of a business’s customers. Understanding and accounting for churn rate will ensur...

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06 Jan

Generating Repeat Customers

Posted on January 6, 2013 by Keith Petri in Business, Marketing, Product, Sales, Strategy with 0 Comments

Determining a viable Customer Acquisition Strategy is highly dependent on cost. To reiterate, compared to the Customer Acquisition Cost (CAC), the Lifetime Value (LTV) of a customer needs to meet or exceed the CAC to remain a sustainable business.

If you want to stay in business forever, incre...

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My name is Keith Petri.

// CEO @ loc.kr (a Viant company)
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

Keith Petri

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