Press

The following is a chronological list of any media coverage I have received over the years categorized by topic:

lockr:

The Drum: Conquering Cannes: Make your trip pay off by having a plan of attack and sticking to it
MarTech Series: Less is More, Tag Fatigue
Identity Con: Marketing in the New Era
MarTech Edge: Tuesdays with Trailblazers ft. Keith Petri, CEO at Lockr
Marketecture: A (cookie) bridge too far
Freestar: Blood, Sweat and CPMs Podcast
Admonsters: What are the Best Practices for Using Alternative IDs?
Admonsters: Embracing the Cookieless Future: Publishers’ Opportunity to Take Control
Adexchanger: With lockr’s New Tool, Publishers Can Test Multiple Alt Identity Solutions At Once
AdWeek: Marketers Shift to IP Address Band-Aids Amid Cookie Deprecation
The Current: ‘A value exchange’: How consumers can benefit from a new era of authentication
Business Insider: The 16 hottest adtech companies of 2023
The Pub Way: The Rising Use of Synthetic Data
Admonsters: Chrome is Coming for Your IP Signals
Snowflake: lockr Named One to Watch In Snowflake’s 2023 Modern Marketing Data Stack Report
Tech For Non-Techies: Introduction to cookies, tracking & privacy with Keith Petri
KillerStartups: lockrScan, Revolutionizing Email Management
Adexchanger: lockr Partners With Snowflake, AWS And InfoSum To Help Pubs Root Out Fake Emails (Official Release)
SkillTorch Disrupt: Building Consumer Trust Through Transparent Data Practices
Insider: Check out the pitch deck identity management startup Lockr used to raise $2.5 million in pre-seed funding
Adexchanger: Big Hopes, Big Backers And A Big Mountain To Climb For Email Data Startup lockr
Adexchanger: Programmatic Vets Are Behind A Wave Of New Startups Built For A Privacy-First Web
The Marketing Rapport: Protecting the Email Inbox with Keith Petri
Identity Architects by InfoSum: Competition truly breeds innovation
MediaPost: Service Allows Email Senders To Group Content On Common Topics Into Digests
TechCrunch Disrupt: Startup Battlefield 2022
Adexchanger: lockr Launches APIs To Help Publishers Root Out Burner Emails And Authenticate Real Ones
Digiday: ‘Like an atomic bomb’: So what now for the IAB’s GDPR fix after regulator snafu?
StreetFight: Reaching Consumers with Relevant Messaging for the Holidays
NetWise Data: The Ideal Future of Marketing
Product Hunt: Solutions should be simple.
Mi3: Red alert: burner email addresses pose post-cookie risk
DigiDay: Why temporary email apps could disrupt identity tech and publishers’ first-party data strategies
Ad Tech Explained: Will Sign in with Apple destroy universal identifiers?
AdExchanger: Unified ID 2.0 Is Facing Roadblocks (And Not Just To Do With Google)
Le Cinq: On An Open and Free Internet, Quantitative Dieting, and Wood-Burning Ovens.

Screen6:

AdExchanger: Samba TV Buys Screen6 To Try And Solve OTT’s Frequency Capping Nightmare
ExchangeWire: Year of the Single ID?
MarTech Today: Screen6 launches idSync to replace cookie syncing
AdWeek: How Ad-Tech Companies Are Trying to Crack the Complex Audience Matching Quandary
AdExchanger: Will Ad Tech M&A Derail The Advertising ID Consortium?
PR Newswire: PulsePoint Enhances Cross-Device Health Activation Technology with Screen6
AdExchanger: Facebook Can’t Control Unauthorized Data Sharing
MediaPost: Drawbridge Confirms Exiting EU Based On GDPR
eMarketer: The Challenges of Mobile Measurement and Targeting
MarTech Series: Screen6 Announces Preferred Partner Program for the Hub
MarTech Advisor: Screen6 Introduces New Wave of Preferred Partner Program for The Hub
MarTech Advisor: TechBytes with Keith Petri, Chief Strategy Officer, US at Screen6
AdExchanger: Screen6’s Identity Resolution Platform Aims To Act As Matchmaker For Lonely, Siloed Data Sets
GlobeNewswire: Screen6 Launches The Hub
ExchangeWire: Screen6 expand to United Kingdom
AdWeek: Why Marketers Probably Need to Brush Up on How Mobile IDs Can Drive Better Advertising
The Make Good: Is a Consortium the Universal ID Solution?
AdTech Daily: Screen6 Partners with Grapeshot to Allow for Advanced Audience Segmentation
AdExchanger: Consorting With The Frenemy: Ad Tech Players Partner For Shared Identity Matching
MarTech Series: Screen6 Partners with Grapeshot to Allow for Advanced Audience Segmentation
MarTech Series: Screen6 Launches Advanced Householding for Advanced Attribution using Cross-Device Intelligence
AdExchanger: Time Inc. To Acquire Adelphic And Build A ‘People-Based DSP’
MediaPost: Screen6 Partners With Desktop, Mobile Data Providers To Augment Clients’ ID Graphs
PRNews: Screen6 Partners with Leading Desktop and Mobile Data Providers to Augment Individual Clients’ Graphs
Marketwired: IgnitionOne and Netmining Integrate With Screen6 For Expanded Cross-Device Insights, Targeting and Attribution
AdExchanger: AudienceScience Expands Cross-Device Capabilities Through Screen6 Partnership
ExchangeWire: Fundamentally, Users Aren’t Cookies: Q&A with Ezra Pierce, CEO, Avocet & David de Jong, CEO, Screen6
AdExchanger: Mobile SSP Smaato Is Scooped Up By Chinese Firm For $148M
AdExchanger: Screen6 Stakes Its Claim In Cross-Device By Building Private Graphs
AdExchanger: Oracle Acquires Crosswise As The The Cross-Device Acquisition Drumbeat Grows

IgnitionOne:

IgnitionOne Blog: The Art of Cross-Device Attribution in an Evolving Digital Space
IgnitionOne Blog: Marketing Moments, Location and Mobile Marketing
Mobile Marketer: Budweiser uncaps party-worthy Super Bowl recipes via sponsored social ads
AdExchanger: No Data, No Demand: Elegy For iAd
Mobile Marketer: Automakers rev up for mobile-driven features war
Golden Bridge Award: AppAudience; Silver Winner; New Products and Services (100 – 499 Employees) – Cloud Computing Industry/SaaS
Yahoo Finance: Why Apple allowing ad blockers is a big deal…
CNBC: Why Apple allowing ad blockers is a big deal…
AdExchanger: Mobile DMPs Nudge Their Way Onto The Ad Tech Scene
Application Developers Alliance: Qualitative Understanding of Users [Post-Panel Interview: Link]
Campaign Live: Apple Watch springs forward
Digital Marketing Suite: Mobile Learnings from eTail West 2015
MediaPost: IgnitionOne Focuses On Mobile, Finding Unattributed Conversions
DevsBuild.it: Best Practices for Improving and Marketing your App
LinkedIn: How We Learned to Stop Worrying and Love Programmatic Advertising
Campaign Live: Apple takes iAd programmatic
MarketWatch: comScore Launches Authorized Tagging Partners Program for vCE Mobile to Measure Campaign Performance in Mobile Campaigns
Application Developers Alliance: How Do You Measure Customer Lifetime Value (LTV)?
Application Developers Alliance: Guide to Measuring Customer Lifetime Value
MediaPost: IgnitionOne Acquires Human Demand, Pulling In Mobile Expertise
AdExchanger: IgnitionOne Acquires Human Demand To Fill Its Mobile-Shaped Hole
Native Mobile: IgnitionOne Acquires Human Demand to Add Mobile Display, Cross-Device Tracking, Digital Suite

Human Demand:

MediaPost: IgnitionOne Acquires Human Demand, Pulling In Mobile Expertise
AdExchanger: IgnitionOne Acquires Human Demand To Fill Its Mobile-Shaped Hole
Native Mobile: IgnitionOne Acquires Human Demand to Add Mobile Display, Cross-Device Tracking, Digital Suite
MediaPost: Nexage, Matomy, Others Partner With AppAudience For Mobile Data
PRWeb: AppAudience Mobile Targeting Data Layer Announces Initial Partners
PRWeb: Human Demand Integrates 7 New Mobile Exchange Partners
MediaPost: Mobile DSP Human Demand Strikes 7 Supply Partnerships
Ad-Exchange: Human Demand Will Offer its Mobile Data
Application Developers Alliance: Motivate & Engage Users, Solutions for Boosting Customer Retention
MediaPost: Man Versus Machine
Native Mobile: Human Demand Offers Mobile Audience Data Industry-Wide
PRWeb: AppAudience Launches Real-Time Mobile Audience Data
DevsBuild.it: Human Demand On The Power Of Data
MediaPost: Human Demand To Let Others Buy Against Its Mobile Audience Data
MediaPost: Human Demand Boosts Mobile Game, Acquires DMP eDealya
PRWeb: Human Demand Acquires The Mobile Targeting Dataset of eDealya
PRWeb: Human Demand Onboards BlueKai Mobile Data to Shift Desktop Budgets

Mentions:

Venture for America: The VFA Accelerator Launches Today!
Application Developers Alliance: Real-time Bidding: Maximize Mobile Revenue Through Targeted Advertising
We Are NY Tech: That’s a happy problem!
Strategies & Tactics: 72 Accountability Tips for Solopreneurs
Hired for the Holidays: Sponsor/Mentor
New York Post: Random Shuffle
Skidmore Interview: Five Questions
Skidmore Unofficial: Seminar
Skidmore Scope: September 14th, 2010
About.com: eBranding.Me: Analyze Your Social Media Presence
Skidmore College: Social Media, Rate Yourself
eBook Review: Personal Branding for Job Search Success
Rock the World: College Students Should Join LinkedIn
One Day One Job: July 2nd, 2010

eDealya:

PRWeb: Human Demand Acquires The Mobile Targeting Dataset of eDealya
Application Developers Alliance: Real-time Bidding: Maximize Mobile Revenue Through Targeted Advertising
Globes, Israel Business Arena: Nielsen Innovate Recruits First Six Start-Ups
DevsBuild.it: eDealya Adds Unity3D Support
Press Release: eDealya Connects with Nielsen Innovate to Expand Markets
Application Developers Alliance: Welcoming 8 New Members
Application Developers Alliance: Developer Spotlight, Alex Pertsev
Israel Diplomatic Network: Businesses Get Personal with Facebook Fans
Israel21: Social Marketing Gets Personal
AllFacebook: eDealya Boasts High Conversion Rates on Facebook
Jewish Standard: The Israel-Bergen Tech Connection
The Jewish Chronicle: A New App that Helps You Make the Most of Your Customers

iGottaGuide:

Venture Village: GetYourGuide acquires NYC startup iGottaGuide to “make strides” to US
Skift: Sharing Economy Can’t Save Tour Guides, says Tour Startup CEO
Tnooz: GetYourGuide Makes Second Acquisition, Snaps Up iGottaGuide
Grüender Szene: iGottaGuide Sells
Tnooz: Another Travel Startup Story
Examiner: Move Over ING Marathon: iGG Marathon Comes to NYC
The Brisbane Times: The Guide You Gotta Get
New York Times: Two New Websites Aim to Connect Travelers
Under30CEO: Connecting Tourists to Tour Guides
TechZulu: TZ Startup Hot Seat
Tnooz: TLabs Showcase

Achievement:

Skidmore College: Creative Thought at Work
NewGradLife: Grad Star
The Saratogian: MB107 Exclusive

The Skidmore Spur Calendar:

YNN: Local Students Raise Money with Risque Calendar [VIDEO]
The Saratogian: ‘Racy’ Skidmore Calendar Sales to Help Buy Land for Ugandan Orphanage
The Skidmore News: Charity Refuses Club Donation
Times Union: Make-A-Wish Responds to Nude Skidmore Calendar
News10 (Albany, NY) – Live @5 Coverage [VIDEO]
Associated Content: Make-A-Wish Foundation Turns Down Nearly Nude College Students’ Donation
Skidmore Unofficial: Prudes at Make-A-Wish Reject Charity, Possibly Crazy
Post Star: A Calendar in Search of a Cause
Post Star: Risque Calendar Raises Cash, Eyebrows
NBC Affiliate – News Channel 13: Live @5 Coverage [VIDEO]
Skidmore Unofficial: Skin-Tillating Spur Now Available
The Skidmore News: Photography Club Publishing Nude Calendar

Design & Photography Clients: