01 Jun

Data Clean Rooms Are Not a Magic Bullet for Retail Media – Or Anyone Else for That Matter

Today’s online retailers are sitting on a goldmine of first-party data about their customers. They know so much about you: What you want, when you want it, what you spent on it, how often you buy it—and how you pay for it. It’s an awesome combination. Or rather, it could be.

Yes, some retailer...

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21 May

Why Machine-Generated Emails Are Ad Tech’s Next Nightmare

If you don’t have the email address of the person you’re targeting, your digital ad isn’t working as hard as it should. Period.

It’s no secret that if an ad isn’t associated with a persistent ID of any type (cookie, device ID or hashed email), it loses more than half its value. Regardless of w...

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17 Feb

lockrMail | email on your terms

We believe in tools that can simplify processes, drive efficiency, and foster productivity. We believe in consumer choice, data privacy, and continuous improvement. We believe that technology can be an instrument for positive change.

We are building lockrMail because email is broken. Increasin...

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08 May

OTT Audience Measurement: It’s Going to Be Hard, but Worth It

While over-the-top media (OTT) has gained a larger piece of the media pie, measuring its engagement through connected devices and in households is deeply flawed. Keith Petri, CSO of Screen6, explores the importance of effective measurement for marketers to better understand their audiences.

Ha...

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26 Apr

Addressability in OTT Is More Than Just Checking The Box

Recently, there have been a number of public discussions about the future of TV (both linear and VOD) and addressability and measurement in the OTT space. A key component of these discussions is that cross-device addressability within OTT is easy to do and essentially a solved issue and that what...

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