Blog | /kp - Part 11

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Who Owns the Pipes Matters

The Bid Stream Doesn’t Need Better Curation

Every Attention Metric Is a Proxy. Until Now.

My name is Keith Petri.

// SVP Data, Identity + Supply @ Viant
// CEO @ loc.kr (a Viant company)
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

/kp

Who Owns the Pipes Matters

The Bid Stream Doesn’t Need Better Curation

Every Attention Metric Is a Proxy. Until Now.

Who Owns the Pipes Matters

The Bid Stream Doesn’t Need Better Curation

Every Attention Metric Is a Proxy. Until Now.

Paving New Roads at Human Demand
March 3, 2014

Breaking Down Mobile Ad Targeting
January 27, 2014

Data & Context in 2014
January 13, 2014

Calculate and Monitor Customer Acquisition Cost
March 5, 2013

Creating Inbound Sales Leads
February 26, 2013